THE POWER 50: Architects, Advocates and Visionaries
Gabriel Rozman more than lives up to earning top honors as the most influential exec in the Nearshore region. Here is a man who had both the vision and the stamina to compel his bosses in India to hire over 7,000 people - nearly all of them Latin Americans - over the last several years to turn TCS into a major Hemispheric player. Rozman has willingly told the world that Latin America has great talent. As a native of Uruguay, and a man who has spent many of his years in the advisory and consulting business, he should be proud of his achievements in helping put LatAm sourcing on the map.
Finally — special commendations for his ongoing commitment to corporate social responsibility initiatives.
With a career of over 20 years at Softtek, Blanca Treviño took the position of President and CEO in August 2000. Under her leadership Softtek has become the largest private IT service provider in Latin America and has been recognized by industry analysts as one of the few non-Indian offshore IT service providers to pose serious competition for the U.S. market.
Softtek coined and trademarked the term Near Shore to define the outsourcing services delivered from adjacent or nearby countries. During her term as CEO, the company has grown to become a global provider of IT and business process solutions with nearly 6,000 associates across 30 offices in North America, Latin America, Europe, and Asia.
A degree in geology might seem an unlikely item on the c.v. of one of the Nearshore region's top leaders in IT outsourcing, but think about it: A geologist has to be able to look at the terrain and imagine the valuable resources that might lie beneath. Also, a geologist is used to dealing with hard objects.
Marco Stefanini graduated with a degree in geology from the University of Sao Paolo, but ended up as a trainee, and then an analyst, at Bradesco, the largest private bank in Brazil. Working in the Brazilian banking industry would be key: IT departments at Brazil's banks are well known for developing innovative software solutions. In 1987, he founded Stefanini IT Solutions, which has turned out to be the equivalent of striking oil. Today, having weathered national economic crises and stiff competition from multinational giants, the company is one of the largest technology providers in Brazil. Today, the company serves a number of Fortune 100 clients. We also applaud his founding of the Stefanini Institute to provide technology training for disadvantaged youth in Brazil.
The key to success in the outsourcing business is being different. Claudio Muruzábal's recipe for defining that difference, outlined in a piece he wrote called "Beyond Outsourcing," involves three ingredients: 1. Be the most flexible. 2. Be able to build trust with IT management. 3. Be able to understand "the client's more subtle inner workings."
Since arriving at Neoris in 2004, Muruzábal has often taken an approach that ran counter to what everyone else in business is doing. Budget slashing was the order of the day, but instead of defaulting to staff cuts, he instituted a new online system for financial reporting that saved lots of money. Some of that money was used to invest in new "solution centers" in Argentina, Mexico, and Hungary. The notion of building up international operations has paid off: According to an IDC report, Neoris is the largest IT consulting and systems integration company in Mexico and the second largest in Latin America.
Muruzábal stresses the importance of "personalized service," and he takes a personalized approach to running Neoris as well. Bringing a wealth of consulting experience (one time a vice chairman at Ernst and Young) as well as deep practical knowledge in IT and finance, David knows exactly how to compete and succeed on the competitive global playing field. "We designed CPM Braxis from scratch four years ago," David told Nearshore Americas recently. "We wanted an employee based company that is destined to be a top ten player in the world."
Putting a priority on quality talent is paying dividends as the firm has secured more than 200 customers, both within Brazil and internationally. Conscious of the need to diversify and inject increased value to service delivery, David and senior CPM Braxis leaders are also looking to expand their physical presence in the U.S. in the near future. Keith Kerrison brings a global background to the nearshore region. Before HP, he was in charge of global manufacturing and IT purchasing for Procter & Gamble. Having worked for years on the buyer's side certainly gives him an insider's edge as a provider. He also brings a technologist's perspective. Kerrison has more than 25 years of experience in applications services, including deployment of SAP systems.
After joining HP in 2003, he helped develop the global model for delivering applications, and, according to his official company biography, "has successfully helped HP pursue, grow, and deliver a large portfolio of application services in the Americas." Based in Cincinnati, he currently oversees delivery of services from nearshore centers in Argentina, Brazil, and Costa Rica, as well as centers in the States and Canada and farshore locations such as China, India, and the Philippines. No doubt he has an enviable accumulation of frequent-flyer miles.
After the merger of ActionLine of Argentina and Multienlace of Colombia, Jose Romero Victorica led the new entity—Allus Global BPO Center—into new territory, reflected in its name: serving the business processing needs of international clients. His ability to see beyond the region attract clients from North America and Europe has resulted in Allus becoming one of the leading BPO providers in Latin America. The company has sites in 19 locations and 14,000 employees. He attributes the company's success to long-term vision and passion, but also to something most of us can relate to: "overcoming the daily difficulties." Spurring the company's rapid growth has earned him a spot among the most influential people in outsourcing, but we also salute his recognition of the need to help construct "a better future for all."
César Gon is one of the true champions of Brazilian software, vigorously defending the quality and elegant work of his country's applications programmers. He has been a key player in several initiatives to promote excellence in software development, and a tireless booster for the export of Brazilian software around the world. A conversation with Gon, or one of the many lectures he delivers each year, is bound to include the words "innovation" and "collaboration." That passion for excellence, innovation, and partnership has fueled Ci&T's ascent into the top ranks of Latin America-based IT service providers. Under Gon's leadership, Ci&T's roster of services has grown to also include business intelligence, SAP consulting, and digital marketing. The company has developed solutions for global giants such as Coca-Cola, Google, Nestle, and Honda.
Enrique is not just an outstanding leader at Dell Latin America (formerly Perot Systems), but one of the most active executives today rolling up his sleeves to build a stronger IT services industry within Mexico. His involvement with several different industry-promotion groups enables him to have an accurate view of Mexico's real potential - and he'll always tell you candidly where things really stand.
Like a veteran coach of a football team, Enrique doesn't mince works when it comes to his opinion on the need for LatAm providers to step up their aggressiveness. "I know that we LatAm folks are modest, but that does not work in capitalism. What can be seen as a differentiator is if the LatAm company declares upfront that “from us you will always get transparency and straight answers," he noted recently. This industry could benefit from more courageous opinion-makers like Enrique.
As one of the youngest in our top ten ranking, Migoya brings lots of next-generation ideas to the sourcing discussion - and that partly explains why customers like Electronic Arts and Google like Globant so much.
Migoya is one of co-founders who launched Globant seven years ago with about $5,000. Their innovative, free thinking zeal sets a high standard for the rest of the Nearshore industry. "We are facing a special moment in the industry. More and more we come across companies that are looking for providers that offer more than IT outsourcing. They want to partner with global companies with the ability to develop software products that are complex and scalable, but also appealing to their audiences. So I personally believe that it's time to get into to this new trend, building solutions where engineering, innovation, and design meet scale," says Martin.
Bio: Gabriel Rozman
Hometown: Montevideo, Uruguay
Base of Operations: New York
Years in the nearshore / global sourcing industry: 35
On Twitter: N/A
1: Gabriel Rozman EVP Emerging Markets Tata Consultancy Services
Bio: Blana Trevino
Hometown: Monterrey, Mexico
Base of Operations: Monterrey, Mexico
Years in the nearshore / global sourcing industry: 13
On Twitter: N/A
2: Blanca Trevino CEO Softtek
Bio: Marco Stefanini
Hometown: São Paulo, Brazil
Base of Operations: São Paulo, Brazil
Years in the nearshore / global sourcing industry: 23
On Twitter: N/A
3: Marco Stefanini Founder and CEO Stefanini
Bio: Claudio Muruzábal
Hometown: Buenos Aires, Argentina
Base of Operations: Miami, Florida
Years in the nearshore / global sourcing industry: 25
On Twitter: @cmuruzabal
4: Claudio Muruzábal CEO Neoris
Bio: David Shpilberg
Hometown: Miami
Base of Operations: Miami
Years in the nearshore / global sourcing industry: 25 Years
On Twitter: N/A
5: David Shpilberg Vice Chairman and co-founder of CPM Braxis
Bio: Keith Kerrison
Hometown: Edinburgh, Scotland, and Newcastle, England
Base of Operations: Cincinnati, Ohio
Years in the nearshore / global sourcing industry: 15
On Twitter: N/A
6: Keith Kerrison HP Enterprise Services Best Shore Application Services Americas Director
Bio: Jose Romero Victorica
Hometown: Córdoba, Argentina
Base of Operations: Argentina, Colombia, Peru
Years in the nearshore / global sourcing industry: 13 +
On Twitter: N/A
7: Jose Romero Victorica Allus Global BPO Center Corporate CEO
Bio: Cesar Gon
Hometown: Amparo, São Paulo
Base of Operations: Campinas, São Paulo, Brazil
Years in the nearshore / global sourcing industry: 15
On Twitter: @cesargon
8: Cesar Gon Founder and CEO Ci&T
Bio: Enrique Cortes
Hometown: Guadalajara & Mexico City, Mexico
Base of Operations: Guadalajara & Mexico City, Mexico
Years in the nearshore / global sourcing industry: 15+
On Twitter: N/A
9: Enrique Cortes Dell Managing Director Latin America
Bio: Martin Migoya
Hometown: La Plata, Argentina
Base of Operations: Buenos Aires, Argentina
Years in the nearshore / global sourcing industry: 5+
On Twitter: @migoya
10: Martin Migoya CEO and Co-Founder Globant
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11: Peter Albers
CEO at Politec USA
Brazil
http://www.politec.com
Peter is driving Politec to its next stage of growth, built on a solid SAP practice and fueled by Mitsubishi, an important backer of the firm.

12: Daniel Figueirido
Managing Director of Accenture’s Technology Growth Platform, Latin America
Argentina
http://www.accenture.com
Nearly entire 30 year career spent with Accenture and still maintains great energy and passion

13. Nicolo Gligo
Chilean Economic Development Agency (CORFO), Executive Director USA
Chile
http://www.investchile.com
Without a doubt, one of the most skilled and dedicated country promotion leaders in all of Latin America

14: Steve Rudderham
Capgemini, VP, Client Engagement
United States
http://www.capgemini.com
Steve is just the kind of executive the Nearshore region needs more of - passionate and outspoken and always driving to help the industry get better as a whole. His work with the Central America chapter of IAOP has been exemplary.

15: Octavio Parga
CANIETI Occidente, President Mexico
Mexico
http://www.canieti.org
A real champion who has long recognized that Mexico has to plan for the long-term - and in doing so has helped stimulate region-leading incentive programs.

16: Mario Chaves
Avantica Technologies, founder & CEO
Costa Rica
http://www.avantica.net
One of the true veterans of nearshoring who smartly made Silicon Valley a key target for business development.

17: David Poole
Capgemini, Vice President, Head of American Business Process Outsourcing
United States
http://www.capgemini.com
David has maintained a steady focus on scaling LatAm operations to meet expanding customer demand

18: Henry Manzano
TCS, Director & CEO of Latin America
Chile
http://www.tcs.com
We applaud Henry's enthusiasm for Latin America working together - and "creating a united front" in attracting investment.

19: Ashok Vemuri
Head of the Americas, Member of Executive Council, Infosys
United States
http://www.tcs.com
Infosys is just getting started in Latin America, but Ashok is already demonstrating that he has done his homework.

20: Lynn McNeal
TPI, Partner, Latin America
United States
http://www.tpi.net/
One of the most relied-upon advisor in the industry, Lynn possesses a deep understanding of how things work in Latin America

21: Virgilio Barco
Invest in Bogota, Executive Director
Colombia
http://www.investinbogota.org
Bogota (and Colombia in general) is coming on very strong, thanks to Virgilio's superb leadership.

22: Rogério Oliveira
IBM General Manager for Latin America
Brazil
http://www.IBM.com
IBM's huge investments in emerging markets includes a big stake in Brazil. The strategy is largely led by Oliveira.

23: Atul Vashistha
Chairman NeoAdvisory
United States
http://www.neoadvisory.com/
Although his firm's focus in worldwide, Atul is deepening his involvement in the Nearshore delivering valuable knowledge on how not to repeat mistakes made in other regions.

24: Jose Rossi
CINDE, President of the Board of Directors
Costa Rica
http://www.cinde.org
Jose's gets high marks for knowledge of foreign direct investment and strategic positioning of CINDE

25: Antonio Gil
Brasscom, President
Brazil
http://www.brasscom.org.br
The right guy at the right time - Antonio's saviness and industry knowledge make for a formidable combination
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26: Cassio Dreyfuss
Gartner Research, Vice President
Brazil
http://www.gartner.com
With nearly 40 years in the IT industry, Cassio knows the real world of IT Services outsourcing as well as anyone.

27: Fernando Estrazulas
Wipro Technologies, Head of Region, Latin America
Brazil
http://www.wipro.com
A key contributor to the growing presence of Wipro in Latin America

28: Anupam Govil
Global Equations, CEO
United States
http://www.globalequations.com
A steady, trusted voice whose commitment to the region is reflected through regular collaborations with country investment groups as well as other sourcing stakeholders.

29: Brad DeMent
ScottMadden, Partner
United States
http://www.scottmadden.com
Few American sourcing execs know their way around Latin America like Brad

30: Andrés Navarro
Sonda, President & CEO
Chile
http://www.sonda.com
Sonda is well regarded in IT services of South America. Credit Andres for maintaining quality delivery as the company continues on the acquisition trail.
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Title
Country
Web Site
Remarks

31: Jorge Zavala
TechBA, CEO
Mexico
http://www.techba.com/portal/eng
Jorge's ambitious work with TechBA is helping transform literally hundreds of Mexico-based startups

32: Antonio Moreira
Stefanini IT Solutions, CEO, North America
United States
http://www.stefanini.com/US/home.html
Hard working and personable, Antonio is the right leader to expand Stefanini's reach

33: Javier Chamorro
PRONicaragua, Executive Director
Nicaragua
http://www.pronicaragua.org
One of the most reliable and charismatic trade promotion executives in all of Central America

34: Luis Aburto
Scio Consulting, CEO
Mexico
http://www.sciodev.com
His commitment to discipline and quality has helped influence perceptions of IT Services delivered from Mexico

35: Salvador Salazar
Stream Global Services, VP for Latin America
El Salvador
http://www.stream.com
Demonstrates adept leadership during Stream's continued expansion in Central America

36: Frances Karamouzis
Gartner Research, Vice President
United States
http://www.gartner.com
The keeper of the magic quadrant blessing and thus a sought-after evaluator of providers in the region

37: María Eugenia García
Instituto Mexicano de Telemarketing, Director General
Mexico
http://www.imt.com.mx
The most connected contact center executive in Mexico

38: Mario Canahuati
Government of Honduras, Foreign Minister
Honduras
http://www.honduras.com
One of the key architects in building and promoting the contact center industry in Honduras

39: Guillermo Montano
Transactel, CEO
Guatemala
http://www.transactel.net
Highly respected among his peers, Guillermo has a superb eye for talent and growth opportunities

40: Juan Gonzalez
Frost and Sullivan, Analyst
Argentina
http://www.frost.com
Able to skillfully articulate intersection of telecommunications trends and service delivery.

41: Ezra Catwell
Invest Barbados, Manager, Investment Promotion and Facilitation
Barbados
http://www.investbarbados.org
Making the most of a small market through sincerity, diligence and targeted strategies to attract top-quality investors.

42: Peter Ryan
DataMonitor/ Ovum, analyst
Canada
http://www.datamonitor.com
Comprehensive knowledge of the region, backed up by superb analytical skills

43: Erifili Morfidis
Americas Chief Business Officer, Teleperformance
Canada
http://www.teleperformance.com/Canada
A major force in the Contact Center industry in Canada for the last decade, Erifili has had an important hand in shaping the market

44: Ann Harts
HartsGroup, President
United States
http://www.hartsgroup.com
A thorough and reliable advisor whose site selection and negotiating expertise make her one of the region's most knowledgeable partners in evaluating potential relationships.

45: Jean Luis Caamaño
Asociación de Contact Centers de la República Dominicana (ACC-RD)
Dominican Republic
http://www.acc-rd.org
He's well liked for a good reason: His passion for the DR contact center is unparalleled

46: Anand Ramesh
Everest Research Institute, Analyst
United States
http://www.everestresearchinstitute.com/
Puts out consistently insightful analysis across domains and geographies

47: David Rutchik
Pace Harmon, Partner
United States
http://www.paceharmon.com
A sharp eye for both opportunity and risks within Latin America

48: Philip Peters
Founder and President, Zagada Research
United States
http://www.zagada.com
A BPO and call center research veteran whose insights have helped many buy-side firms

49: Philip Paulwell
Former Minister of Industry, Telecommunications, Commerce and Energy, Jamaica
Jamaica
http://www.jis.gov.jm
JTI made important strides under Philip's leadership, resulting in not just a robust contact center industry but also a developing ITO environment.

50: Raul Castro
President, Republic of Cuba
Cuba
http://www.cubagob.cu/
Who could bring Cuba into the 21st century as a magnet for sourcing investment? All Raul has to do is look in the mirror
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