Thursday, February 9th, 2012

Mexico recently rose five spots to become the sixth-ranked country worldwide in A.T. Kearney’s 2011 Global Services Location Index, boosted by depreciation in its currency and “increased nearshoring sentiment in the United States.” Now the highest-ranked Latin American country in the index, wages in Mexico fell 18 percent in dollar terms last year “as it was buffeted by economic headwinds from the United States,” according to A.T. Kearney’s summary of the index.

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iStock 000004837280XSmall 300x199 Outsourcing in Latin America: Are We There Yet?

The view on Argentina: The government has to get serious on incentives.

A LatAm-specific dive into A.T. Kearney’s 2011 Global Services Location Index

By Rodrigo Slelatt

Talk of Latin America emerging as a key offshoring location has grown significantly in the last few years. Multinationals and top outsourcing providers have set up delivery centers there, and countries in the region are making significant efforts to attract offshoring-related investment. Despite the efforts, the question remains as to how soon Latin America will become recognized as an established outsourcing region.

Latin America’s proximity to the U.S. consumer market has certainly served it well as a services hub. With a growing Spanish-speaking population in the United States and English proficiency rising in Latin America, customer service activities will naturally increase. But the region is aiming higher – just like India and the Philippines did over a decade ago. Latin America wants to become a global player in the BPO and ITO space. And for that it takes more than just language skills and proximity.

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Press Release, Feb. 2, 2010

(See our related report on The Secret Behind Chile’s Outsourcing Industry)

A recent report from the management consulting firm A.T. Kearney found that Latin America, and Chile in particular, is becoming an increasingly popular global services destination for multinational companies and third-party service providers.  Chile’s stable business environment, talented labor pool and outstanding physical and telecom infrastructure is positioning the country for continued growth in this area.

The report found Chile increasingly gaining interest from North American and European companies looking to serve both English and Spanish speaking clients.  With strong economic and political fundamentals, cultural similarities to both the US and Europe and a highly educated workforce, Chile is better positioned than most of its Latin American counterparts to steal market share from other offshoring locations, the report concludes.

“Chile offers a unique value proposition for companies looking to diversify their global services footprints,” …

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