By Filipe Pacheco
Genpact is definitely a global leader when it comes to business process and technology management. But, in Brazil, the company`s strategy is to learn with the Brazilians how to be successful in the local market and the intentions are to start to follow a growing path from now on. “We are a global company with local presence. In Brazil, we knew it was necessary to come up with a Brazilian team that understands the local market very well,” said Affonso Nina, Genpact`s new Brazil`s country manager. “And, with that process, we had to have in mind the word adaptation”.
Carlos Slim has over 170,000 followers, but his twitter production surprises many.
By James Bargent
With close to 90% of Latin American internet users engaging with at least one social media platform, the region ranks second only to North America in adoption of this passing fad turned digital revolution. There are now over 118 million Facebook users and more than 55 million Tweeters in Latin America’s social network and where the internet-savvy have led, politics and business have followed.
Economic Slowdown Won’t Stop IT Expansion in Brazil
May 3rd, 2012
By Luke Bujarski
Last week’s Bloomberg Latin America Investing conference in New York City was a sobering reminder of Brazil’s precarious economic balancing act hinging on foreign investment, consumption, government stimulus, and inflated commodity prices. Yet, despite mixed signals over the future macro outlook, Brazil’s IT services industry will continue to rage forward. Antonio Gil president of BRASSCOM shrugged off pragmatic panel concerns with confidence, reassuring the audience that IT will expand aggressively at ten percent annually, to reach $210 billion USD by 2020.
By Luke Bujarski
Distinguishing between domestic and export driven business is becoming increasingly important to vendors operating in LatAm. How are Brazilian banks outsourcing their back office? Why is Mexico’s manufacturing industry rebounding and what technology solutions are producers looking for? Is Colombia’s telecoms market the next big opportunity? Likewise, multinational enterprises will be looking for those service providers best suited to support their specific industry, as they invest in these oft complex markets.
First CEO Summit of the Americas Yields Ideas…But Results?
April 26th, 2012Opportunities to deepen ties ranging from trade and investments to education and security
The First CEO Summit of the Americas wrapped up on April 14, 2012 with calls for greater cooperation among Western Hemisphere nations on matters ranging from trade and investment to education, science and technology and security, in order to boost prosperity from Canada to Chile.
At the end of the conference, held ahead of the 6th Summit of the Americas, Presidents Dilma Rousseff of Brazil, Juan Manuel Santos of Colombia and Barack Obama of the United States participated in a roundtable discussion in front of an audience that included more than 700 top executives from many of the Western Hemisphere’s leading companies.
After praising the economic and social progress achieved by countries such as Brazil and Colombia over the past decade, Obama said there were many fields where countries in this hemisphere could collaborate fruitfully. “We’ve never felt …
Production in Brazil Almost as Expensive as Europe
April 18th, 2012By Filipe Pacheco
It might be surprising and paradoxical at the same time, but when it comes to business competitiveness, Brazil can be almost as expensive as developed European countries. A study recently published by KPMG shows that producing in the country is almost as expensive as doing it in places such as the United Kingdom and the Netherlands. According to the research, called Competitive Alternatives, it is more expensive to produce in Brazil than in any of the other of the so-called BRIC countries (Brazil, Russia, India and China) plus Mexico, which are some of the fastest growing economies in the world.
Special E-Book Report: Software Innovation Requires Lean Approach
April 16th, 2012
The ten page E-book is available here
Aided by the emergence of increasingly advanced software engineering practices and tools, a “factory” approach to software development has become pervasive in the past 20 years. The concept that process and methodology were more important than people to software development efforts helped build a booming IT services outsourcing industry in India. However, as detailed in a new report from Nearshore Americas, Collaborate, Innovate, Accelerate, outsourcing software development based on a traditional model of cost arbitrage and heavy specification and process has produced a generation of de-motivated IT professionals who have lost the spirit needed to solve problems and come up with innovative ideas.
Why is IBM Tying up with Brazil’s Most Famous Billionaire?
April 12th, 2012
By Filipe Pacheco
The encounter of two giants: one of them is IBM, a global IT provider, and the other is Eike Batista, the richest man in Brazil and the commander of a corporate empire in the country. Together, they closed a deal that includes the construction of an industrial tech center and the supply of outsourcing services of around US$ 1 billion in a ten year interval.
Special Report: The State of Shared Services in Latin America
April 9th, 2012What are the winning locations for captives in LatAm and which operators are ready to sell? Rodrigo Slelatt of AT Kearney gives comprehensive update on current market drivers.
Explore the Foods of Brazil
April 5th, 2012Leave the diet and big breakfast back home… dive into delicious local dishes and drinks
By Marnely Rodriguez
Have another sip of caipirinha and bask in the Brazilian sun, because this is what Brazil is about: simple pleasures enjoyed in gorgeous surroundings. Brazil’s national drink, caipirihnas are made from cachaça (sugar cane rum), sugar, and lime. Sure, the traffic is intense and the heat at times unbearable, but it’s all worth it for one thing: the food. Home to the elusive white cacao, Acai berry and cashew fruit, Brazil is a culinary adventure waiting to be discovered.
An early morning walk; prepare to enjoy the sights but first head straight to a lanchonete, a typical deli/coffee shop offering traditional “cafezinho.” Brazilians take coffee seriously, so whenever you’re offered a cafezinho accept gracefully. In the family of espresso, it’s made by dissolving sugar in very hot water and stirring in …
