The Latinization of TCS: Five Nearshore Growth Strategies for 2010
October 16th, 2009[Editors Note: Read the Full Post to See our Top 5 TCS Growth Strategies]
Newly appointed TCS Chief Executive N. Chandrasekaran knows his way around South America.
Moves by Tata Consultancy Services (TCS) to make Latin America a big part of its future reflects a carefully constructed strategy that is going to be felt in a variety of ways across the Americas in the next few years.
Frankly, LatAm affords TCS what it can’t find at home in India – a business consultant population equipped with an obligatory cultural saviness that plays well with US customers, accomodating time zones, growing prominence as a services player that in South America enables TCS to go toe-to-toe with Accenture and IBM, and a shrewd and well-connected executive leadership team that have skillfully helped TCS become a regional powerhouse.
“More and more customers prefer to have dual strategy and they are looking at India plus one more geographical presence” – Gabriel Rozman, EVP Emerging Markets at TCS
In the course of the last seven years, TCS Iberoamerica has gone from running a tiny 15-person office in Uruguay to now employing over 6,000 consultants and establishing global delivery centers in four countries. The driving force behind TCS’s success in LatAm is undoubtedly Gabriel Rozman, EVP Emerging Markets at TCS, a native of Uruguay who has literally opened the door to Latam, through which others like Wipro, Cognizant and Infosys have now traversed.
