KPO and Latin America’s Bumpy Road up the Global Services Value Chain
December 5th, 2011
Neo and The Matrix are emblematic of the next-gen environment of KPO
BPO’s sexy cousin shows little momentum in the region
By Luke Bujarski
A recent NASSCOM study on Knowledge Process Outsourcing (KPO) bares a sobering reminder of Asia’s continued dominance in the global services arena. While small compared to the opportunities still available through the back office, BPO’s sexier and more sophisticated cousin is quickly gaining ground both in terms of market size, and as a competitive differentiator between full-service outsourcing providers.
Brazil: Always On the Edge of Greatness
February 10th, 2011
Is Brazil on the same meteoric path as India – and does it have a unique story to sell to the world?
By Tarun George
Can Brazil replicate the Indian IT services success story? More than a few observers have noted the similarities between Brazil today and the India of 1990, right before its outsourcing industry exploded. Is Brazil on the same meteoric path? After the recession, both BRIC countries show a recovery growth rate that many nations would be proud of in peak time – India at 8.9%, and Brazil at 7.6%. But in spite of all the signs, Brazil always seems to be just on the edge of greatness. Nearshore Americas examines a few similarities and differences between the two sourcing powerhouses here.
By Kirk Laughlin
As much as I would like to have been reporting from India’s NASSCOM conference this week, an aggressive travel and guest speaking itinerary for the next few months, (including Sourcing Interests Group, Nearshore Nexus, IAOP Latin America, Shared Services Latin America and last but definitely not least – the Andean Call Center Congress) prevents it. Also, it would be hard to justify the 24-hour journey and time zone tumult. But no doubt we can all see from afar that the seminal global sourcing conference is pointing clearly this year to a couple of not-surprising trends:
Instead of “lift and shift”, the globalization world of IT and BPO services is calling on the next industry leaders to be driven by the new mantra of “innovate and serve,” explained here by PA Consulting’s Alex Blues.
Instead of measuring and building value purely around SLAs and doing what’s ‘in the contract,” global sourcing firms who will define the next generation of services will be more fluent in reading business needs and anticipating business outcomes.
Finally, there is always a perpetual love of the term “innovation” at any tech-services related conference, but what is intriguing this year is a new understanding that innovation alone is not what clients want…of course. It is the ability to take those innovative products and processes and drive them home with accuracy so that they actually fit what the client wants.
Nasscom’s Letter to President Obama: Don’t Retreat into a “Shell”
November 4th, 2010For years now, America has stood for and exported to the world, all the technologies and free-market axioms that created this increasingly flat, global economic playing field. You have a domestic constituency to serve, but you also have inherited a larger role of global leadership. America’s success is important for the world economy including India.
Your vis It to India indicates the need for enhancing strategic partnership between the two economies. It is necessary for political leadership in our two countries to develop a long-term strategic vision and nurture it.
There could not be reasons more compelling for the two nations to work towards a strategic partnership based on the commercial relations. With 1.2 billion people and a growing economy, India is a potentially an important market for US exports. US goods exports have already quadrupled …
Nasscom Says Visa Hike is “Terribly Short Sighted”
September 2nd, 2010
Nivsarkar: “Latin America can bring in language capabilities and time zone and proximity benefits and we are firmly convinced the way forward will be to have a globally distributed model – pulling on the strengths of every location worldwide.”
The fallout from the visa hike issue is still being felt across the global outsourcing industry. One of the obvious questions is whether large India firms will aggressively reshape their operating models to accommodate the new visa costs – or – is it just a mild bump in the road to continued expansion in the Americas?
Giving us an exclusive perspective on the issue is Ameet Nivsarkar , NASSCOM Vice-President for Global Trade, who is in charge of international and policy relationships for the India ITO/BPO advocacy group.
What long term impact do you think the visa fee hikes will bring to the way in which India outsourcing firms conduct business in the United States?
The fee per say is not going to be a large cause of concern. Our bigger concern is the direction all of this is taking. This is not the first attempt the US. Congress has taken to discriminate against India firms.
This is the first time we are seeing legislation go into law. Obviously India firms are concerned, and this certainly will add to the bottom line.
NASSCOM: Let’s Call it Something Else
May 21st, 2010BANGALORE – After taking a long hard look at the some of the negative connotations around the terminology, “offshoring” and “outsourcing,” the Indian trade lobby group is turning away its use. This is particularly in light of some reaction that has come from mature markets such as the U.S.
India has been one of the top countries for outsourcing in the last two decades. And its export IT market has produced hugely successful software development firms in the industry like Infosys, Wipro and TCS.
Som Mittal, President of NASSCOM (National Association of Software and Services Companies) said in a statement, “I think we have to remove ‘offshoring’ from our vocabulary,” reports the Economic Times.
As the Indian outsourcing industry prepares itself for recuperating from losses incurred during the recent economic downturn, the IT lobby group is getting ready to put up a new front that will shed some positive …
By Tarun George
Those in the Nearshore who have experience with the ‘India Inc.’ brand know how hard it is to compete with its low prices, aggressive marketing strategy and solid reputation as the global IT destination of choice. But maybe it’s time to stop competing, and start learning.
The National Association of Software and Services Companies (NASSCOM) has represented and promoted the Indian IT and BPO industry for over twenty years, achieving tremendous success both nationally and globally. The question is, can that success model be copied in Latin America to achieve the same results?
