Ray Wang on the Consumerization of IT
December 5th, 2011Nearshore is a place for partnerships, driving innovation and intelligence that fits well with the consumerization trend, says analyst Ray Wang, of Constellation Research
The Software Factory Model Doesn’t Work Anymore
November 23rd, 2011Cesar Gon at CiandT: For Brazil to produce value in global IT – it must embrace the future, not the past.
Are You Ready For The US Market?
September 23rd, 2011
By Fernando Labastida
If you are a software developer or managed IT services provider entering the US market, stop talking about CMMI, agile, scrum, lean, .NET, Java, SharePoint, SAP, or any other technical or methodological buzzword.
To really prepare for the US market, to make sure you increase your chances of success, you’ve got to stop talking about the products or services you sell. Instead, talk about the problems you solve. Talk about your story, and how that fits in with your potential customer’s needs, wants and worldview. And talk about how you’re different from all the other CMMI, agile, Microsoft certified, or SAP/Oracle/IBM partners and developers out there.
Buyers and decision-makers don’t care about all the facts and figures you’ll throw at them (well, they do after they decide they like you – they use it to justify a decision they’ve …
Our Best Shots: The Nearshore Shines at Gartner
September 12th, 2011We caught up with friends from across CALA yesterday during the reception at the Gartner Outsourcing Conference in Orlando. During the day, at least four Gartner analysts we listened to singled out the Nearshore as the ‘hottest’ outsourcing destination in the world right now. “More than once a day, I hear from either a prospective buyer or provider about this market,” said Cassio Dreyfuss, Gartner’s lead LatAm IT analyst. (See our recent interview with Cassio here.)
Meeting the Editors on the Two-Year Anniversary of Nearshore Americas
September 12th, 2011Around this time two years ago, the Nearshore Americas brand was born. During the intervening months, our brand has attracted some amazingly talented and creative folks to contribute to these pages. Today we have launched a section – at the bottom of the home page – putting names with faces designed to help you, our valued reader, to get in touch with these professionals.
We also thank the Nearshore industry for embracing our brand from the very start. These are early days. 
We – together – have a bright, shining future. But our future is dependent on continuing to communicate the value of Latin America IT and services. And that’s where you fit in. Get in touch with our team members today. They are always hungry to hear about …
Inside the Allus Move to Gain Access into Brazil’s Thriving Contact Center Industry
August 23rd, 2011
Exclusive interview with Allus CEO Jose Romero
By Dennis Barker
The recent merger of Allus and Contax builds a new giant in the Nearshore BPO and contact center business. The combined operation employs 120,000 people and will provide services in Argentina, Colombia, Peru, Spain, the United States and Brazil. That last country is definitely a bonus for Allus.
NSAM Takes Another Leap Forward With First LatAm-based Editor and First Research Analyst
July 13th, 2011Nearshore Americas officially welcomes this week two high-caliber professionals to our ever-expanding content team. Patrick Haller, whose byline has been appearing the last few weeks, joins us as our first in-region, full-time Associate Editor, working from an office in Bogota, Colombia.
Also joining Nearshore Americas is Senior Research Analyst Luke Bujarski, who is already knee-deep in custom research projects for some of our clients. Luke, who has a bachelor’s in Spanish Linguistics and International Business, brings over ten years of market research to our organization.
BUENOS AIRES — Kirk Laughlin is an expert on IT outsourcing and BPO. Visiting here to lecture on the possibilities that the U.S. market holds for Argentina’s IT companies, he took time to speak with IT Business about what the U.S. tech market needs and what local companies can do to meet those requirements.
“Many U.S. companies need software to add value to their businesses,” said Laughlin, founder of NextCoast Media and the publication Nearshore Americas. “In terms of outsourcing, the price is still important — but not the only factor to consider. The Argentines have, in relation to the rest of the countries of the region, a very interesting talent base, a good education system, and there is the cultural affinity that helps to develop business relationships. For all these reasons, Argentina is in a good position to meet U.S. demands,” said Laughlin.
Regarding the global …
How often should you visit your Nearshore provider?
May 24th, 2011John Parkinson, global sourcing chief at Axis Capital, talks (at Nearshore Nexus 2011) about the importance of meeting your sourcing partners – face to face.
Nearshore Americas Helps Power New Softtek Blog
January 24th, 2011(Press Release, Jan. 22, 2011): Softtek, a provider of process-driven IT services that increase the business value of Fortune 1000 organizations’ application portfolios, today announced that it has launched two new blogs focusing on the IT industry.
One blog, The Process of Creating, presents discussions on the evolution of IT services, which emanate from creativity. Creativity is essentially free of rules, yet it still follows a process. This blog allows Softtek to participate and share its thoughts and ideas more openly during a time of disruptive IT evolution.
The second blog, Nearshore Outsourcing, was created from Softtek’s unique vantage point as the founder of the nearshore concept. The blog discusses the various complex, interwoven and regionally-specific ways in which the nearshore industry is poised for growth. This space is dedicated to providing cutting-edge perspectives on nearshoring across the globe.
The posts …
