LatAm-Focused Marketing Directors Find Social Media a Challenge
January 24th, 2011Here’s the reality for many marketing executives today: Not enough staff, too little budget, added responsibilities and a fast-changing media landscape to navigate, including a social-media explosion.
More than a dozen professionals discussed those challenges – and ways to handle them — at WorldCity’s Marketing Connections on Jan. 21, as they sketched an agenda for talks in 2011.
One common concern: how to harness the power of social media to meet company goals and boost profits. Facebook, Twitter and other social networks are so new that many employers are still struggling to figure out how to weave them into larger business strategies and how to measure their effectiveness.
“Right now, it’s like the wild, wild west” in social media, said Claudia Damas, a manager for Kinetic KW, which handles media planning and buying for “out-of-home …
It Pays to Listen: Using Social Media in Outsourcing
January 4th, 2011
Salazar: "Many large US companies are looking to outsource their social media functions"
By Tarun George
Social media continues to show tangible business value by illustrating that it pays to listen to what clients and prospects are saying on the Internet. But how can social media be leveraged in the Nearshore outsourcing industry? Where does it belong when country investment agencies, suppliers and service providers want to interact with influential business managers? And how are companies better connecting with their employees using Facebook, Twitter and YouTube?
We sat down with Rodolfo Salazar, Strategy and Digital Reputation Consultant at Ideaworks and a former marketing executive with Stream Global Services, to answer these and other questions. Read on for more.
CEMEX Wins Social Media Award Thanks to Neoris’ Employee Collaboration System
December 12th, 2010MIAMI – Neoris today announces that its contribution to a new global employee collaboration platform helped CEMEX earn a prestigious social media award. This year’s Forrester Groundswell Award in the category for management: collaboration system recognizes CEMEX’s new collaboration platform, called Shift.
Shift combines elements of popular social networks, wikis, and communications tools to encourage efficient and meaningful company-wide sharing of innovative ideas and best practices. In developing Shift, CEMEX leveraged Neoris’ expertise in technology integration, user adoption, and mobile deployment.
“Embarking on this program took a partner with experience integrating social media with business processes and employee communications,” said Sergio Escobedo, innovation director at CEMEX. “The team at Neoris was strategic in developing this program, and the resulting recognition of Shift as the new standard in collaboration, less than one year after inception, was made possible by their …
By Fernando Labastida
Despite the hype of social media there is still a lot of skepticism about its effectiveness as a lead generation tool for businesses that rely on other businesses for revenue. This is no less true for Latin American Nearshore providers of custom software development, business process outsourcing, and call centers.
However, there is a new generation of software outsourcing providers that are harnessing the power of social media to enter international markets and compete against their larger competitor from Latin America, the U.S. and Asia.
By Kirk Laughlin
Imagine the horror that Comcast, the largest cable provider in the U.S., experienced when its feed for a Stanley Cup Hockey game was suddenly cut mid-game – and millions of hockey fans were effectively left in the dark.
The experience quickly became a signature moment for Comcast’s social media initiative, run through the company’s “Customer Cares” division which manages customer relationships. A team of Customer Cares’ staffers, whose key role is to monitor social media activity related to Comcast, quickly spotted negative reaction to the network outage on Twitter and pounced on the opportunity to announce that service had been restored.
