Why Has IT Lost So Much Credibility Inside the Enterprise?
April 18th, 2012IT has to make itself more relevant or risk allowing ‘shadow IT” to drive the needs of business, says Alex Camino of Softtek
Monterrey’s IT Engine is Propelled by Well Developed Universities
November 8th, 2011Luke Bujarski
An industry conference recently in Monterrey, Mexico showcased the inner-workings of a mature information technology services ecosystem, offering important lessons on how public-private partnerships should be leveraged in driving regional competitiveness. But putting all of the flashy marketing and branding initiatives aside, the real stars of the event – and indeed the nuts and bolts of Monterrey’s agile tech industry – are the universities responsible for feeding a growing appetite for software developers, SAP consultants, and English-speaking tech support personnel.
Hildebrando Takes Aim at US with Financing from Carlos Slim
November 3rd, 2011Hildebrando is launching an ambitious campaign to expand its share of export IT and BPO services in the US over the next year. Unlike rivals Softtek and Neoris – firms that have become ‘household names’ among sourcing decision makers in North America – Hildebrando is a largely unknown entity outside of Mexico. The firm’s strategy is bolstered by the financial backing of deep-pocketed Grupo Carso, part of the Carlos Slim empire, which controls a share of the Hildebrando group.
NAFTA Brings “Exponential Benefit” to Americas Trading Partners, But Critics Still Want it Eliminated
September 23rd, 2011By Patrick Haller
What are the implications of the North American Free Trade Agreement (NAFTA) nearly two decades after the trade pact’s implementation? While opponents of the agreement press for its end, others defend its necessity and success for all parties. After 17 years of being in effect, relations between the US, Mexico and Canada have become deeper and wider, and have resulted in an exponential growth of trade between the three nations.
Our Best Shots: The Nearshore Shines at Gartner
September 12th, 2011We caught up with friends from across CALA yesterday during the reception at the Gartner Outsourcing Conference in Orlando. During the day, at least four Gartner analysts we listened to singled out the Nearshore as the ‘hottest’ outsourcing destination in the world right now. “More than once a day, I hear from either a prospective buyer or provider about this market,” said Cassio Dreyfuss, Gartner’s lead LatAm IT analyst. (See our recent interview with Cassio here.)
When thinking about doing business in Mexico, cities like Mexico City, Guadalajara and Monterrey immediately come to mind, but what about Aguascalientes? Home to 60 IT firms, including two of Mexico’s largest software development firms, Hildebrando and Softtek, with a Westernized infrastructure, low crime, and a growing talent pool, Aguascalientes is becoming “the small state that could.”
Source: El Cronista
Argentine IT exports increased by 222% between 2003 and 2009, while the exports of goods reached only 86%, according to data from the Permanent Observatory of the Software and Information Services Industry (POSISI). Numerous companies began selling their products to foreign markets while learning about the needs of customers and how to satisfy them through local production. Despite the international crisis of 2008/09, local companies that exported products grew by 23.8% between 2009 and 2010, versus the 19% of non-exports.
Argentina’s Promotion of Software Law is targeted at increasing software service exports into the United States. The practice of penetrating the US market can be done many ways, including relying on personal contacts, local associates, recommendations or through personal visits.
How to Land
Javier Porretti, Commercial Director for Softtek Sudamerica Hispana, an IT business service provider nearing 20 years of experience, and billing $300 million USD, recounts, “toward …
Blanca Trevino: Still “Hungry” After All these Years
June 6th, 2011By Kirk Laughlin
Blanca Trevino, the well-known CEO of Soffttek, may have accomplished a lot during her 11-year leadership term at Softtek, one of the premiere suppliers in the nearshore/offshore marketplace today. But, while sitting down with her at the recent Latin America Outsourcing Summit in Cartagena, you get the sense that her mission is far from complete.
Trevino oversees a sprawling organization of over 6,000 associates in more than 30 offices worldwide. Since launching the ‘near shore initiative’ in 1997, Softtek has been one of the most skilled vendors in the region in articulating the value of building relationships in Latin America. The company has also done a masterful job collecting a number of big name US clients over the years.
Where Did the Term “Nearshore” Come From Anyway?
May 30th, 2011Beni Lopez, Softtek’s Chief Globalization Officer, recounts how Softtek positioned itself against far flung competitors – and he also talks about the real cost of outsourced services.
By Dennis Barker
When Softtek invented the term “Near Shore,” way back in the 1990s, nearshoring meant “near the shores of Mexico,” the company’s home base. In 2002, the company replicated its nearshore model and delivery method in Brazil. Joe Gudiño, Softtek’s product marketing manager working out of São Paolo, has been with the company since 1991 and has played a key role in its Brazilian expansion.






















