Nearshore Americas Helps Power New Softtek Blog
January 24th, 2011(Press Release, Jan. 22, 2011): Softtek, a provider of process-driven IT services that increase the business value of Fortune 1000 organizations’ application portfolios, today announced that it has launched two new blogs focusing on the IT industry.
One blog, The Process of Creating, presents discussions on the evolution of IT services, which emanate from creativity. Creativity is essentially free of rules, yet it still follows a process. This blog allows Softtek to participate and share its thoughts and ideas more openly during a time of disruptive IT evolution.
The second blog, Nearshore Outsourcing, was created from Softtek’s unique vantage point as the founder of the nearshore concept. The blog discusses the various complex, interwoven and regionally-specific ways in which the nearshore industry is poised for growth. This space is dedicated to providing cutting-edge perspectives on nearshoring across the globe.
The posts …
By Dennis Barker
It’s a crazy time to make predictions, but this one should hold up: There will be an uptick in company-buying-company activity in the nearshore during the remainder of the year. After a slowdown in dealmaking in the past two years, mergers and acquisitions will be on the rise as corporations go hunting for ways to grow—but not just grow anywhere.
Softtek Ranks 40th on IAOP Global Provider List
April 30th, 2010By Jacob Cherian
The International Association of Outsourcing Professionals (IAOP) has announced that Softtek, an IT and business process solutions service provider, was ranked in the top 40 on the 2010 Global Outsourcing list. Softtek is also the largest private IT vendor in Latin America.
Several firms in the U.S. have been targeting Latin America as an alternative to offshoring to faraway locations like India, Philippines, China or Eastern Europe – the offshoring option involves web designers, seo consultants, and even game developers.
However, as of late, the nearshoring option is gaining an edge over offshore competitors as North American firms want to keep a tab on their projects and Latin American offers a business solution that enables companies to outsource projects not too far away from home.
In this nearhsore category, Softtek is now the highest rated Latin American headquartered firm – an impressive feat indeed. According to the …
CEO Interview: Softtek’s Trevino Speaks Openly About Leadership, Acquisitions and the Region’s ‘Sweet Spot’
March 24th, 2010Blanca Treviño is President and CEO of Softtek, an IT and BPO solutions provider headquartered in Monterrey, Mexico. With over 6000 associates in 30 global offices from Brazil to China, Softtek is the largest private IT services provider in Latin America. Since she took over as CEO in 2000, Treviño has increased company revenue by 400%, and agressively expanded operations worldwide.
By Tarun George
Trevino on outsourcing in the Americas: “It’s not just about convenience for clients, it’s about using that proximity to work much more productively for them.”
Nearshore Americas sat down with Treviño last week to discuss the changing face of Latin American outsourcing, Softtek’s new direction in 2010, and her personal philosophy on work, corporate leadership and being a female CEO in a male-dominated playing field.
Q: What do you see for the nearshore industry in 2010? Can Latin American outsourcing compete with the so-called ‘India Inc.’ brand, and what role is Softtek playing in that vision?
A: Things have changed since ’97 when Softtek launched the Near Shore initiative. It was difficult then because offshore services dominated the market, and nearshoring was perceived as the new competition. Instead, today we have established ourselves as another component of global sourcing, along with the offshore industry.
From my perspective, it makes more sense for us in the LATAM market to position ourselves this way. It’s difficult to face India, if you’re trying to compete with India. We’re seeing more and more that nearshoring is important in what companies today are looking for – global sourcing alternatives, rather than just offshore services. So in that sense, can we compete with Indian vendors? We’ve been competing with them for 13 years. And we win whenever we convince clients how important it is to have the nearshore component in their overall outsourcing strategy. For example, in a business where there isn’t much interaction with the client, we won’t be more productive by being closer or in the same time zone. But in a business requiring constant communication between the team and the user, that’s where Latin American nearshoring finds its ‘sweet spot’. We can even be cost-competitive for our clients if we leverage this advantage.
The Nearshore Shift Picks Up Speed: Major Outsourcers Pursue Advantages
February 9th, 2010By Jacob Cherian
News reports say that Indian outsourcing giants, Infosys, TCS and Wipro are likely to fall prey to nearshore rivals, like Israel-based Ness Technologies, Softtek of Mexico, and CPM Braxis of Brazil.
Major outsourcers like Citibank and GEO are now leaning toward nearshore, specialized vendors instead of offshoring work to distant locations like India. These clients are now looking at emerging outsourcing centers like Latin America that is closer to home as favored destinations for outsourcing, reports the Times of India.
Jimit Arora, Research director at Everest Group was quoted as saying, “Some customers having 70-80 per cent of their offshore resources in India are realizing that they need to look at the third category of suppliers that are local and niche,” in an online report by SourcingFocus.com.
Softtek and CPM Braxis Take Market Share from Top Indian Firms
January 5th, 2010Leaving the Indian IT majors including TCS, Infosys and Wipro behind; companies like Ness Technologies of Israel, CPM Braxis of Brazil and Mexico-headquartered Softtek are becoming attractive for top outsourcing customers such as GE, Citibank and several others, reports Economic Times.
At a time when Indian firms are planning to redefine their position as global services providers by growing their presence in the emerging markets of Latin America, Eastern Europe and Asia, they face stiff competition from these newer rivals. “For many customers who already have significant presence in offshore locations like India, it’s a risk diversification. Some customers having 70-80 percent of their offshore resources in India are realising that they need to look at the third category of suppliers that are local and niche,” said Jimit Arora, Research Director of Everest Group.
Over the last two years, companies like CPM Braxis, EPAM Systems, Ness Technologies, Softtek, Merchants and …
The Latinization of TCS: Five Nearshore Growth Strategies for 2010
October 16th, 2009[Editors Note: Read the Full Post to See our Top 5 TCS Growth Strategies]
Newly appointed TCS Chief Executive N. Chandrasekaran knows his way around South America.
Moves by Tata Consultancy Services (TCS) to make Latin America a big part of its future reflects a carefully constructed strategy that is going to be felt in a variety of ways across the Americas in the next few years.
Frankly, LatAm affords TCS what it can’t find at home in India – a business consultant population equipped with an obligatory cultural saviness that plays well with US customers, accomodating time zones, growing prominence as a services player that in South America enables TCS to go toe-to-toe with Accenture and IBM, and a shrewd and well-connected executive leadership team that have skillfully helped TCS become a regional powerhouse.
“More and more customers prefer to have dual strategy and they are looking at India plus one more geographical presence” – Gabriel Rozman, EVP Emerging Markets at TCS
In the course of the last seven years, TCS Iberoamerica has gone from running a tiny 15-person office in Uruguay to now employing over 6,000 consultants and establishing global delivery centers in four countries. The driving force behind TCS’s success in LatAm is undoubtedly Gabriel Rozman, EVP Emerging Markets at TCS, a native of Uruguay who has literally opened the door to Latam, through which others like Wipro, Cognizant and Infosys have now traversed.
