Accenture has agreed to purchase French agency Altima in order to bolster its digital unit Accenture Interactive.
Altima creates digital experiences for e-commerce, mobile, and in-store commerce, and has approximately 370 staff across its offices in France, Canada, China, and the United States.
Most of the agency’s clients are French companies, such as Petit Bateau, Club Med, Salomon, Cora, Babyliss, and wine merchant Nicolas.
Altima’s offering spans experience strategy, user experience design, digital marketing services, and multichannel commerce platform implementation.
“Experiences are where brands win and lose customers, today more than ever,” said Anatoly Roytman, Head of Accenture Interactive Europe and Latin America and Global Digital Commerce Lead for Accenture.
In France, the Altima team is focused on developing better customer experience offerings, while in China it will boost Accenture Interactive’s services in commerce and content, which are critical areas for Chinese companies.
In Canada, Altima recently merged its team with Montreal-based web marketing agency Konversion. The joint team, says Accenture, will strengthen its end-to-end digital marketing services available to Canadian clients, in both English and French.
With demand for digital transformation services growing at a steady pace, Accenture is placing huge bets on Interactive.
Altima would be the seventeenth acquisition Accenture Interactive has made since 2013. Recent acquisitions include Matter, a design and innovation firm; Wire Stone, a creative marketing agency; Clearhead, a digital optimization company; and Media Hive, an e-commerce solutions specializing in Salesforce Commerce Cloud implementation.
The professional services firm is also adding skilled talent in digital commerce to its staff. Last month it hired former Wunderman executive Eduardo Bicudo as its chief in Latin America, assigning him the task of expanding its digital business, particularly in Brazil.