Nearshore Americas

Accenture Acquires German Creative Agency Kolle Rebbe

Global IT consultancy firm Accenture has acquired German digital agency Kolle Rebbe for an undisclosed price, with plans to fold it into its digital arm Accenture Interactive.

Hamburg-based Rebbe employs approximately 300 artists, designers, digital designers, technologists, concept engineers and copywriters.

This is Accenture’s third recent acquisition in Germany this year, after it purchased Mackevision and design consultancy designaffairs. The IT consultancy bulked up significantly in the European country last year when it acquired a majority stake in digital agency SinnerSchrader.

Founded in 1994, Kolle Rebbe delivers brand-building campaigns, helping clients streamline their digital customer interaction.

The digital agency is reportedly played a pivotal role in some of the most-recognized campaigns in recent years in Germany, such as Google´s “Life is a Search,” Lufthansa’s #sayyestotheworld, Audi´s “Next Level Luxury,”, as well as the launch of Netflix programs, Narcos and Better Call Saul.

“Together with Kolle Rebbe, we will have the ability to deliver end-to-end brand experiences, from activation in traditional media to targeting in programmatic channels and personalized content and e-commerce,” says Matthias Schrader, head of Accenture Interactive, Germany.

“Acquiring Kolle Rebbe advances our global strategy to bolster Accenture Interactive’s creative footprint and talent in the market.”

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Kolle Rebbe is just one of nearly a dozen acquisitions Accenture has made to bolster its creative capabilities, including the addition of agencies such as Karmarama in the United Kingdom, Rothco in Ireland, and The Monkeys in Australia.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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