Narayan AmmachchiAccenture has begun putting together all its digital assets, as the IT consulting giant gets set to explore the lucrative metaverse market.
The IT provider will hire 150,000 professionals to work on the new technology by the end of this fiscal year.
Accenture says it is not new to the metaverse, adding that it had already filed for 600 patents in the new technology.
The metaverse has been talked up as the future of the internet because it creates the virtual version of the physical world. In the metaverse, you will not be using a computer but a headset that connects you to all sorts of digital environments.
Today virtual reality is used mostly for gaming, but metaverse could be used for just about everything – work, play, cinema, trips, and concerts.
Before making a foray into the sector, Accenture surveyed around 4,600 business executives in 35 countries. Interestingly, 71% of them made it clear that metaverse will have a positive impact on their organization, with 42% describing it as a “breakthrough” or “transformational”.
“Our new business group combines these capabilities with the creative strengths of Accenture Interactive, with teams of innovators and creators introducing new applications in the decentralized environment of the metaverse,” Accenture stated in a press release.
The new group will be led by Paul Daugherty, group chief executive — Technology and chief technology officer at Accenture and David Droga, CEO and creative chairman of Accenture Interactive.
“The next generation of the internet is unfolding and will drive a new wave of digital transformation far greater than what we’ve seen to date, transforming the way we all live and work,” says Daugherty.
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