If you’re a regular visitor to our site, or one of the close to 4,000 people who have taken the time to become subscribers to our newsletter, you know by now what we’re committed to doing at Nearshore Americas. But there is just one part of our mission that we don’t seem to spend enough time talking about and today, on the one year anniversary of the launch of this online media brand, I would like to make a special appeal to you – as a valued reader and member of this incredibly dynamic community.
The appeal is very straightforward – I want you to look at Nearshore Americas more and more as ‘your brand’ – as a channel to not just absorb knowledge from but also as a place to engage, share and participate. We have grown quickly because you, your businesses, corporations and countries have embraced our mission and have become followers. But, in the next few years as we grow even bigger and stronger, just visiting us and taking away knowledge won’t be enough. We want you to become an essential part of what we do!
How so? During the next year you will see more and more opportunities to participate in Nearshore Americas-built programs. There will be more web seminars, face-to-face events and even online surveys and a content library that is purpose-built to educate and inform at a deeper level. (This “Nearshore Americas Premium Reports” section will be launched in the next few days.)
If you are one who sees a bigger world that transcends nations and boundaries and is more about ‘we’ than ‘me and my’ – then join us.
Talk to us, send us notes, suggestions, feedback, pitches and passions. Tell us where we messed up – give us critical feedback. Look at us as a communication vehicle that is literally fueled by your active dialogue – the quieter you get, the less value is offered to the whole community. This is acutely true for the buyers within our community who quite understandably have hesitations about speaking openly on a topic like “offshoring” that executive management almost always wants to keep quiet. That’s why we increasingly communicate with buyers under NDA agreements (either formally or informally) where their experiences with Nearshoring, and outsourcing in general, can be revealed and thus help raise professional awareness and standards.
At the Heart of It
By participating actively with Nearshore Americas you positively impact the way this industry is perceived – instead of just reacting to negative perceptions you can help tear down ignorance by drawing a clearer picture of the transformations going on within your organization, community or country. Your story helps create a powerfully realistic image of the real partnership that are at the heart of this industry. If you are one who sees a bigger world that transcends nations and boundaries and is more about ‘we’ than ‘me and my’ – then join us.
Our pledge is to continue to deliver solid reporting, expert analysis and also create more unique ways for you to engage with us. We couldn’t be happier with how successful Nearshore Americas has become in the past 12 months. But we see a bigger vision.
We’ll be stronger when we unite and participate and vocalize.
Kirk Laughlin, Founder, Nearshore Americas