Kirk LaughlinIs it an issue of “cultural humility” or a lack of self-confidence that keeps Nearshore providers from being more open about their skills and accomplishments?
These are some of the points made by Tim Searcy, CEO of the American Teleservices Association, during an interview I did with him yesterday at the ATA Summit in Washington D.C. [View the video interview here]. Searcy complimented the Nearshore community for its sophistication and maturity in contact center and BPO services. He warned however that Asia countries will continue to evolve language skills to a point that in five to seven years they will be positioned to aggressively contest U.S. business.
Whether Asia comes on strong is debatable – but clearly the inability of the Nearshore community to step up and be more “boastful” about its capabilities remains a major stumbling block on the road to greater global recognition
Whether Asia comes on that strong is debatable – but clearly the inability of the Nearshore community to step up and be more “boastful” about its capabilities continues to become a significant stumbling block on the road toward greater global recognition. Nearshore Americas recently interview with David Tapper, an IDC analyst, who made similar observations which led to a astute comment from Enrique Cortes, vice president at Dell in Mexico (formerly Perot Systems), stating: “I know that we LatAm folks are modest, but that does not work in capitalism.”
Finally, probably the most concerning aspect of this “follower” status of the Nearshore community is the widespread lack of thought leadership. We are Nearshore Americas continue to evolve our brand to provide a platform for this thought leadership – and we’re committed to partnering with the Nearshore community to become more vocal about what it does well. Great examples of thought leadership are out there and we’ll be making a big deal of those leaders in our Top 50 Power Rankings coming out soon. In the meantime, if you are ready to start talking about what you do well – we’re here and we’re committed to helping get the message out.
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