In 2016, most companies are gathering reams of data on customers, transactions, and all aspects of their business. But that alone isn’t nearly enough. You have to actually make use of this intelligence. Writing for Nearshore Americas, Rado Kotorov of Information Builders sums it up perfectly. “Nearly every interaction today leaves a breadcrumb of information in various systems and formats. As a result, it’s becoming increasingly important to build a conceptual framework that enables enterprises to piece these breadcrumbs together into coherent and comprehensive stories.” He admits that turning unstructured data into something with actionable value is easier said than done. The Holy Grail, however, is simple. You must build a system that ensures all “employees are empowered to make better fact-based decisions.”
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