Nearshore Americas

Brazil’s Zenvia Buys Argentina’s Communications Solution Startup Sirena

Brazilian communications solutions vendor Zenvia has acquired Argentinean startup Sirena, gaining both technology assets as well as numerous clients across Latin America.

Zenvia makes it easier for businesses to manage their entire marketing operations through WhatsApp, the messaging app widely popular in the region.

Once the deal is closed, Zenvia will combine its platform with Sirena’s, creating what it calls ‘a complete app.” As a result, Zenvia says, sales team “will no longer need to use personal WhatsApp in contact with customers.”

“The acquisition of Sirena strengthens our communication platform by solving a common problem, which is the entire sales team use of the seller’s personal WhatsApp to communicate with customers”, says Cassio Bobsin, CEO of Zenvia.

Sirena, which raised US$2.8 million in venture capital two years ago, has employed 55 people across its offices in Brazil, the United States, and Mexico, in addition to Argentina. Moreover, Sirena comes with more than 700 customers.

“We created Sirena with the aim of simplifying communication via WhatsApp between companies and customers,” says Miguel Morkin CEO of Sirena

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Now is the time to take an even bigger step, combining Sirena’s expertise in the Latam market with Zenvia’s international expansion, allowing customers to have the best WhatsApp Business API service in the market.”

This is Zenvia’s second acquisition this year after purchasing Omnize, a Brazilian startup based in Florida, earlier in March.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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