Kirk Laughlin
How is Central America going to compete on the global outsourcing stage with Southeast Asia, Eastern Europe or rising China? PRONicaragua is teaming up with several country promotion groups to build a united front. Javier Chamorro, Executive Director of PRONicaragua, explains. (During a recent New York City conference in connection with the United Nations on poverty reduction.)
Central America Needs a Strong and Unified Voice
It's more than just promoting, you must have something to promote. Even with a modest number of suppliers the qualification of these suppliers needs to be rock solid. First and foremost is the general country/regional climate, secondly the substantiated viability of companies, and lastly the delivery capability that they have. It has to be taken in this order because if the primary elements are not there, then the rest is of little consequence. Unification of effort is a key when competing against other regional factions.