Nearshore Americas
Cuba

Faces in the Crowd: Liber Puente Baró

Liber Puente Baró, founder and CEO of start-up TostoneT, is outspoken about how Cubans are using social media — which President Miguel Diaz-Canel has embraced — to hold government accountable. He told the Independent recently: “Now, Cuban Twitter users are again going direct to their government – and some are not being nearly as polite as before.”

The entrepreneur, who helped build TostoneT from scratch, is passionate about socially-minded enterprise in Cuba and has long held seminars for self-employed Cubans to learn about using technology for and in business. Born and raised in Havana, he studied Mechanical Engineering at the Technical University of Havana (CUJAE) and holds a Masters in Economic International Affairs. Prior to founding his company, he spent 12 years as a diplomat at the Cuban Ministry of Foreign Affairs.

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Bianca Wright

NSAM Managing Editor Bianca Wright has been published in a variety of magazines and online publications in the UK, the US and South Africa, including Global Telecoms Business, Office.com, SA Computer Magazine, M-Business, Discovery.com, Business Start-ups, Cosmopolitan and ComputorEdge. She holds a MPhil degree in Journalism from the University of Stellenbosch and a DPhil in Media Studies from Nelson Mandela Metropolitan University.

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