French BPO giant Teleperformance has fully acquired Majorel after two key shareholders, Bertelsmann and Saham, divested their holdings in the call center firm.
German media conglomerate Bertelsmann confirmed that they, alongside Saham, exchanged their combined 40% stake in Majorel for a 4% shareholding in Teleperformance. Reports suggest that Teleperformance now owns 99% of the shares in Majorel.
Majorel is now a Teleperformance company. We look forward to delivering even better business results for both our clients and our people. Let us help you adapt to change and master the future. Contact us today: https://t.co/2mk047oTVU
#Proud2beTP #InspiredToBeTheBest #OneNewTP pic.twitter.com/ylP08at4S8
— Majorel (@majorel_global) November 29, 2023
Majorel’s journey to acquisition was not straightforward. Initially, the company sought to sell its CRM business, but the lack of buyers prompted them to put the entire unit on the market. In 2022, reports surfaced of a potential acquisition by US call center giant Sitel, but, ultimately, Teleperformance emerged victorious.
Just weeks before the acquisition was announced, Majorel had sealed the deal to purchase Suriname-based BPO provider Alembo, citing the potential advantages of nearshoring as the driving force.
Founded in 2019 through the merger of Arvato with a BPO provider owned by Moroccan real estate company Saham, Majorel boasts over 80,000 agents and annual revenue of approximately US$2.3 billion. The call center operator has a presence in around 45 countries, with a strong foothold in Spanish-speaking Latin America.
This acquisition significantly expands Teleperformance’s footprint in Latin America. Notably, Teleperformance now owns call centers in little-known Colombian towns like Tunja and Bucaramanga.