Nearshore Americas

Forbes Names Softtek’s Blanca Treviño One of Mexico’s Most Powerful Women

Softtek’s CEO Blanca Treviño has been named one of the ten most powerful women in Mexico by Forbes Magazine. Treviño, who is a founding member of the IT services provider, is featured at number four in the list.

Forbes describes fifty four-year-old Treviño as the face of the Mexican technology industry. Maria Asuncion Aramburuzabala, president of Capital Tresalia Council, tops the list, while journalist Carmen Aristegui is ranked second.

Treviño has nearly 30 years experience in the IT industry.  Under her leadership, Softtek has become one of the largest private IT service providers in Latin America and has been recognized by industry analysts as the only non-Indian offshore IT service provider to pose serious competition for the U.S. market.

Treviño has led Softtek’s sustained double digit growth for the past decade, creating over 4,500 high-value jobs in the same period.

She is a board member for various organizations and universities, including Wal-Mart Mexico, The United States – Mexico Foundation for Science, University of Monterrey, and TecMilenio University.

She was the first woman to be inducted into the prestigious IAOP (International Association of Outsourcing Providers) and was named a global leader and entrepreneur by Endeavor. Treviño was appointed as a member of the World Economic Forum’s B20 Task Force on ICT and Innovation.

She also serves as an adviser to the government of Nuevo León, her home state in Mexico. She was featured as a “Rising Star” in 2007 by Fortune Magazine’s “50 most powerful women in global business” issue.

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Treviño was also named the fourth most powerful business woman in Mexico by CNN/Expansion in 2008, the second time she featured in this ranking.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

1 comment

  • Is anyone really surprised by Blanca´s high profile in the Mexican business community ? She did not inherit anything (unlike many other Mexican business leaders). She worked very hard for decades, she started her business from the trunk of her car, she had (and has) a very clear vision, she rescued her company from disaster several times, and she is a very decent person. Bravo!