Free Digital Marketing Guide Released for Nearshore IT Vendors

A valuable new book for vendors, entitled “Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing“, is now available on Amazon.

This exceptional guide, written by Fernando Labistida, a previous contributor to Nearshore Americas, offers essential information on marketing techniques that Nearshore software development firms, call centers, and BPO providers can use to enter the US market.

The book contains seven steps for boosting a company’s presence in the US market: properly positioning your product; turning your service into your main marketing tool; the power of creating “authority content”, the best way to build your US-facing website; four ways to drive traffic to your website, the concept of Selling 2.0, and an escalation method for selling services.

For more info, click here.