Nearshore Americas
IBM Latin America Appoints New General Manager

IBM Latin America Appoints New General Manager

São Paulo — IBM announced today the appointment of Elly Keinan as the new General Manager of IBM Latin America. In his new position, he will be responsible for leading the company’s strategy, business growth and development of talent in 20 countries that comprise IBM Latin America, from Mexico to Argentina.

Elly Keinan replaces Rogerio Oliveira, who led IBM’s operations in the region during the past four years. Rogerio Oliveira is retiring as Chairman of IBM Latin America in late June, after a career of 40 years in the company, in which he helped build and transform the business in Latin America and in Brazil, in addition to establishing the IBM brand in the financial services industry.

Before assuming this position, Keinan occupied various leading positions within IBM, working in a number of countries. He brings an in-depth experience in Latin America emerging markets and in sectors such as distribution, communication, utilities, and media.

In the past two years, Keinan was the General Manager of the Systems and Technology Group, responsible for IBM’s hardware in Growth Markets, an operating unit covering a wide range of geographic areas: ASEAN (Association of Southeast Asian Nations), India/South Asia, China, Korea, Australia and New Zealand, Latin America, Central and Eastern Europe, Middle East and Africa.

Keinan joined IBM in 1986 in Poughkeepsie, New York, where he specialized in developing applications and operating systems. He graduated from Rensselaer Polytechnic Institute in New York with a B.S. in computer science with specialization in electrical engineering. He also holds an MBA in international business from the University of Miami, Florida.

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Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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