Nearshore Americas

Image Matters: The Latin America Perception Shift

Image Matters: The Latin America Perception Shift

By the editors at Nearshore Americas Enterprises are re-assessing their outsourcing portfolios, and looking for locations that offer them more stability and minimal risk. When examining geopolitical risk, business decision-makers do so with partial information, rather than accurate assessments of the situation on the ground. Especially when it comes to the Latin American region, outdated safety attitudes and perceptions are widespread.

This new study by Nearshore Americas is aimed at addressing this information gap. We found out what the relative perceptions are of different Latin American countries, and to what extent personal safety concerns impact buyers’ decisions to invest in those countries. This report is intended to be tool for buy-side clients, industry analysts and country promotion agencies interested in comparing the real Latin American safety situation with what is being perceived in the market at large.