At some point in the last year, the editorial team at Nearshore Americas recognized a gap in our coverage. Although we can claim a lot of authority having posted over 7,000 pieces of content and spoken to literally thousands of sources during the last ten years, we recognized that the recipe that served us so well for so long needed to be re-examined.
We undertook a process that looked at the overall quality of engagement we have with site visitors; the industry subjects that attracts the most traffic; the type of content that lives for a longer duration on social media; and the overall capacity to produce reports that reflect the deeper, more complex issues that test the Nearshore service delivery model.
The outcome of this process has been the creation of an entirely new section, called ‘The Exchange,’ which premieres this week in Nearshore Americas. In simple terms, The Exchange aims to keep pace with an industry that is evolving rapidly. What we report on has to align ‘eye to eye’ with the unique characteristics of Nearshore delivery today. The new recipe, therefore, calls for more depth, more richness, and more context.
The first installment on this new path is our “Scrum Super Session” reporting that resulted from an in-depth, 90-minute conversation recently held with a set of senior Nearshore scrum masters. The report shines a light on how things really work inside delivery centers. It offers useful ideas on how to get over hurdles that commonly arise in highly demanding development environments.
The Exchange will continue to trove for topics that access the more profound questions and deeper challenges we face as an industry. Without question, we cannot do this alone. We are immensely grateful for the help and guidance we have received from so many wonderful people during the first ten years of our existence. Now, as we mobilize toward a bigger vision, we hope to call on many of you to provide tips, insights, and honest feedback along the way. Help us keep the dialogue moving forward in a direction that is more candid and more useful to all who are seeking to learn and to grow. – The Editors.