US BPO provider Ubiquity Global Services has launched a delivery center in the Colombian capital city of Bogotá, saying the Andean country is experiencing unprecedented economic growth.
Spread over 20,000 square feet, the contact center has created nearly 400 jobs for local residents. This is Ubiquity’s second office in the region, with the other one located in San Salvador.
Founded in 2012, Ubiquity serves Latin America’s fastest-growing industries: financial services, crypto, healthcare, and e-commerce. This is perhaps the major reason behind the company’s expansion in the region.
Global investors have plowed as much as US$7 billion into Latin American financial services firms, Nyren added, after expressing confidence in the region’s economic growth. Colombia’s economy, according to Nyren, is set to grow by more than 8.5% this year.
Ubiquity, many of whose clients operate in Latin America’s cryptocurrency market, says the pandemic has generated higher demand for Spanish-speaking skills in the customer services sector.
“The global pandemic has reshaped customer expectations,” said Nyren. “With an office in Bogotá, we will be able to tap into a rich talent pool that possesses Spanish and other language skills.”
With more than 230,000 workers, Colombia’s outsourcing industry is reportedly growing at 6% annually.
Ubiquity’s portfolio of services includes live customer experience management, interactive voice response (IVR), multi-channel correspondence servicing, and risk management solutions.