Demand for lower-cost mobile broadband services will shape telecom competition in Argentina over the next five years, according to a new report from Pyramid Research.
“The increasing availability of smartphones and the growing demand for wireless broadband and data services will drive a sustained expansion of the mobile phone sector over the next five years,” said Eulalia Marin-Sorribes, Research Analyst at Pyramid.
“Customer retention programs, a well-focused strategy aimed at moving subscriptions from prepaid to postpaid, and the introduction of new services and applications that can be sold to existing subscribers will be the focus for Argentine operators during the 2011-2015 period.” “Affordable mobile broadband Internet access packages represent a great opportunity, as neighboring Brazilian operators can attest,” said Marin-Sorribes.
“No-commitment trial periods and affordable modems will be key to mobile Internet service uptake, so subsidizing or working out an agreement with a vendor will be beneficial in the long run,” she notes. “At the same time, customer interest in other 3G services is growing and operators will benefit from introducing service trial periods and partnerships with content providers in service and handset marketing.”
The report, entitled “Argentina: Affordable Mobile Broadband Is a Huge Operator Opportunity,” offers a profile of the country’s telecommunications, media, and technology sectors based on proprietary data from Pyramid’s research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies. The report is part of Pyramid Research’s Latin America Country Intelligence Report Series.