Nearshore Americas

Nearshore Americas Helps Power New Softtek Blog

(Press Release, Jan. 22, 2011): Softtek, a provider of process-driven IT services that increase the business value of Fortune 1000 organizations’ application portfolios, today announced that it has launched two new blogs focusing on the IT industry.

One blog, The Process of Creating, presents discussions on the evolution of IT services, which emanate from creativity. Creativity is essentially free of rules, yet it still follows a process. This blog allows Softtek to participate and share its thoughts and ideas more openly during a time of disruptive IT evolution.

The second blog, Nearshore Outsourcing, was created from Softtek’s unique vantage point as the founder of the nearshore concept. The blog discusses the various complex, interwoven and regionally-specific ways in which the nearshore industry is poised for growth. This space is dedicated to providing cutting-edge perspectives on nearshoring across the globe.

The posts are written by Softtek thought leaders, as well as senior reporters from the leading industry nearshore blog Nearshore Americas. Both blogs will also showcase guest writers discussing best practices and insider perspectives on the IT outsourcing industry. The blog hopes to become a destination where individuals from across the globe can interact and share ideas.

“With all of the noise that exists on the blogosphere today, we are confident the expertise of Softtek’s executives, Nearshore Americas writers and our guests will shine through,” said Beni Lopez, CEO of Nearshore at Softtek. “Through the voice of all contributors, we will provide insider-insight into the trends, practices and happenings that are impacting our industry today.”

“At Nearshore Americas we continue to see strong demand for high-level, thoughtful analysis on the expansion and implications of Americas-based IT sourcing and services,” said Kirk Laughlin, founder and editorial director of Nearshore Americas. “Our collaboration with Softtek provides a valuable opportunity to drive greater awareness about this increasingly influential industry.”

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Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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