A rumbling can be heard across the Atlantic.
In the midst of the so-called “permacrisis”, businesses have grown aware of the need to diversify operations. Relying on a single or even a handful of locations to support business operations proved counterproductive in the wake of skyrocketing demand for business and IT services. Diversification became a go-to strategy for companies of all sorts and sizes, even when it required casting their sights way beyond their borders in search for potential partners.
That’s been the case for several UK and European businesses who are smartening up to the potential of the CALA (Caribean/LATAM) region as a robust source for global services. But even then, there’s a lot more to be said about the opportunities for trade across the Atlantic.
In this special edition of the Nearshore Forum, NSAM spoke with Peter Ryan, President and Principal Analyst at Ryan Strategic Advisory, and a longtime colleague and friend of Nearshore Americas’. Ryan has seen first-hand the opportunities for trade arising between Europe and CALA. In the conversation below, he puts forth a strong case for expanding those business relationships, as well as his view on what is needed from both sides to seize the moment.
Peter Ryan will be a speaker at the upcoming CrossConnect Forum, the UK’s first transatlantic trade fair for tech services. Hosted by NSAM, the event aims to promote the Europe-CALA trade relationship, bringing business leaders, analysts and investment promoters together for a session of engagement and dialogue.
CrossConnect Forum will take place on March 8 (10AM-6PM), in London. Register at crossconnectforum.com.