Nexus 2022 Keynote: The Real World Still Matters in a Digital Landscape

Even though the world is walking deeper into its own digital creations, the fact remains: the real world is out there too, and it still holds a strong influence over its virtual counterpart.

David R. Bell (international bestselling author, former Wharton professor, e-commerce expert, consumer shopping behavior specialist and Nexus 2022 Keynote Speaker) delivered a rundown on how the real world still has an impact on digital ecosystems.

From diaper companies and razor vendors, to ice cream museums, David offered plenty of examples that underscore why the real world can’t be forgotten in the midst of a worldwide digital transformation.