Nearshore Americas
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NSAM Webinar: Shaping Culturally Aligned Workers in Contact Centers

Nearshore Americas is gearing up to organize a webinar on how contact centers can make agents absorb a company’s culture on its way to achieving operational excellence.

Scheduled for July 28, 2022 (1 PM EDT/10 AM PDT), the event will shine a light on all the features of a culturally aligned call center workforce.

Hiring people who gain gratitude from helping others and who have a passion for selling products and services has long been the mantra of call centers. However, the labor market has undergone tremendous transformation in recent years, with companies fiercely battling to pick up the best talent.

Agents in contact centers have also begun to scrutinize their potential employers and weighing all sorts of factors, including whether the culture of the company aligns with their own values.

The webinar —where the key speaker will be Jeff Luttrell, Global VP of Talent Acquisition at Atento— will also discuss the options that call centers can make use of, including new technology.

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Equipping agents with tools that help them thrive is just as important. Technology often reduces friction and obstacles, helping employees be more effective.

Other topics on the agenda include:

  • Tools and innovations to measure and sustain workplace values
  • Driving consistency in recruitment standards across outsourced and internal teams
  • Company culture as the main driver for new hires
  • Refocusing advertising and partnerships with analytics and data-driven initiatives aligned with company goals

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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