Narayan AmmachchiColombia’s super-app Rappi is pouring US$110 million into its Mexican operations by year’s end, aiming to dominate the country’s booming food and product delivery sector.
Simón Borrero, Rappi’s Founder and CEO, told local media that the funds would be used to enhance the app’s user experience, empower business partners and improve support for its delivery network.
The investment focuses on optimizing Rappi’s operational efficiency and technological infrastructure. A key component is the company’s so-called “Turbo” option, which allows for 10-minute delivery of certain products.
Turbo will integrate with local restaurants, enabling delivery of ready-made meals from popular brands like McDonald’s, Little Caesars, Subway and local favorites like Casa de Toño and Taquearte.
Rappi is also planning to launch “Turbo Farmacias,” a service designed for 10-minute delivery of pharmaceuticals.
Currently operating in 110 Mexican cities, Rappi intends to to expand its reach further.
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