Nearshore Americas
fordlandia

Recommended Reading: Fordlandia

The idea of North Americans going South to spark change and innovation is not really a new concept.
Nearly 100 years ago, car-maker Henry Ford has a righteous vision to tame a portion of the Amazon jungle (about the size of the State of Connecticut) and transform it into a rubber plantation.
Homes, churches, ice-cream parlors and other fashionable Midwestern USA cultural trappings were part of the plan, but the whole concept – including the idea of paying workers cash – was a colossal failure.
Fordlandia, recounts Ford’s challenges and his wide-eyed ignorance about dealing with the harsh conditions of the jungle. Authored by historian Greg Grandin, we recommend it on your next flight to Rio or Sao Paulo.

Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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