As more eyes look to the Nearshore, potential partners in the region need to step-up their game in order to become more attractive and gain advantages over the competition, which grows fiercer every day.
Peter Ryan (President and Principal Analyst at Ryan Strategic Advisory) shared some pointers at a Nexus 2022 Q&A on what companies and governments need to do to shine brighter in the eyes of potential customers and investors.
He also provided his look on what comes next from the Nearshore. As the region grows more attractive, potential customers will begin to fly in from other places besides the United States and Canada. In his view, Europe is watching more closely.