BY STAFF REPORT
Digital marketing firm SapientNitro has purchased a controlling stake in iThink, an independent digital agency in Brazil.
The acquisition helps SapientNitro expand its footprint into the Latin American market, where social networking sites have signed up a huge number of users.
Analysts say the acquisition is a shrewd move given the Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics.
Sao Paulo-based iThink, founded in 2002, is a digital pioneer and has grown into one of the largest independent, digital agencies in Brazil. Moreover, its customers include global business such as Castrol, Johnson & Johnson, Kraft, Google, and Samsung.
“As the changing consumer continues to disrupt the way companies and brands interact with their consumers, we see more and more clients looking for better ROI and more innovative experiences around brand, digital and commerce that can be leveraged globally,” said Alan J. Herrick, president and CEO of Sapient.
Already ranked by Ad Age as the largest US agency by digital revenue, SapientNitro has operation in 31 cities across North America, Europe and Asia-Pacific.
“The move into Sao Paolo also further extends the company’s ability to help clients leverage their digital assets across strategic markets in every part of the world,” the company stated in a press release.
“The region has a well-deserved reputation as a tremendous source of creativity. Some of the best work in the world is imagined in Brazil, and iThink has been at the forefront,” said Gaston Legorburu, worldwide chief creative officer of SapientNitro.