Narayan AmmachchiSpanish video game developer Pink Noise has opened a studio in Mexico City, where it will adapt video games for the Latin American market. The expansion marks the fifteenth anniversary of Madrid-based firm.
Pink Noise does not actually create games but tweaks existing games according to to the local needs of different regions. Despite sharing the same language, Spain and Latin America’s video game markets differ and Pink Noise plans to dub its games in a Latin American variant of Spanish.
Mexico’s gaming industry doubled in size from $600 million in 2007 to $1.2 billion in 2012, according to Gamer’s Paradise. The strong potential of this video game market is drawing the attention of several game developers.
“Both players and video game development companies have been claiming for years quality service to Latin America, Mexico and Pink Noise takes up the challenge,” said José Luis González, a founding member of Pink Noise.
In Spain, Pink Noise has worked on games such as The Last of Us, Uncharted, Fable and Alan Wake saga.“Spain and Latin America are different markets, so the localization process by Pink Noise goes beyond translating and dubbing,” stated the company in a press release.
Eduardo Garza – a dubbing actor and artistic director, who played the role of Josh in Drake & Josh; Krillin in Dragon Ball Z; and Elmo in Sesame Street – leads the Pink Noise team in Mexico. In addition, several Latin cinema and TV actors have joined the game developer.
“The video game industry has been awarding a much deserved importance to the Latin American countries, which represent a very developed economy, full of gamers looking forward to enjoying their games in their own language – not in Castilian Spanish – and with a high-level interpretation” Garza stated.
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