Nearshore Americas
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Walmart Acquires Chile’s E-commerce Startup Babytuto

American retail giant Walmart has acquired Babytuto, a Chilean e-commerce service for baby products and toys, bolstering its efforts to strengthen omnichannel retailing services in the South American country.

Despite having 30 employees, Babytuto offers more than 35,000 products from over 400 local and international brands, including KidsCool, emuBaby, Cybex, Britax, and UppaBaby.

It was founded in 2013 by Daniela Lorca, who was one of the 100 women leaders that Chile showcased in 2018 in recognition of their success in the business sector.

Local executives of the US retailer say the merger will help realize their goal of creating a “one-stop shopping” platform for Chile.

“Modern retail demands a diversified ecosystem and the incorporation of Babytuto into the Walmart Chile family will allow us to strengthen our ‘one-stop-shopping’ proposal for our customers,” says Gonzalo Gebara, CEO of Walmart Chile.

Walmart has already been offering e-commerce services across Chile. Its Lider app is widely used in the country to purchase food at the same price offered in stores. It offers free transportation services and runs more than a hundred warehouses across the country.

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“Increasing our assortment of products is a strategic priority as a company, and what better way to do it with a talented national startup that has managed to build a solid relationship with its clients and from which we can learn a lot,” Gebara added.

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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