By Fernando Labastida
Despite the hype of social media there is still a lot of skepticism about its effectiveness as a lead generation tool for businesses that rely on other businesses for revenue. This is no less true for Latin American Nearshore providers of custom software development, business process outsourcing, and call centers.
However, there is a new generation of software outsourcing providers that are harnessing the power of social media to enter international markets and compete against their larger competitor from Latin America, the U.S. and Asia.
Is the True Measure of Outsourcing’s Value Really About Productivity?
February 19th, 2010By Kirk Laughlin
When companies outsource work to another country there is an implicit understanding that total delivery costs will be lower than they are in the host country. But a much more interesting question is: What is the value of my spend? Or, in other words, what is the nearshore or offshore provider yielding in work produced over a specified period?
For companies, especially those that are relying on outsourcing providers to supply IT services like software development and testing, it’s a crucial question. This was one of the key topics that came up in a call I had today with Jeremy Beck, VP of Business Development at Scio Consulting, a specialty product development and IT services firm, specializing in software-as-a-service applications, with an development facility in Morelia, Mexico. (Based on Jeremy’s description, Morelia definitely qualifies as an up-and-coming …
