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Redefining Nearshore: Transforming the Hemisphere’s Supply Chain

The past few years revealed the fragility of long-distance supply chains, as pandemic lockdowns, geopolitical tensions and trade conflicts spurred a “massive shift” in global logistics. Companies and governments are rethinking far-flung factories and building hemisphere-wide networks; under the current administration, “nearshoring” is being redefined as policy tilts toward onshoring critical industries (chips, EVs, batteries) in the U.S., while leveraging the Americas’ geographic advantages. This commentary explores that shift and the emerging role of Latin America as a regional distribution hub, with an eye to how digital technologies and AI are reshaping supply chains.

Policy Shift: Emphasizing U.S. Production

Following the established America First trade paradigm, the current administration has been implementing a comprehensive, multi-layered tariff regime designed to reshape global trade flows and promote domestic production; the stated rationale is to eliminate large and persistent trade deficits and secure national and economic interests by reducing reliance on foreign producers.

These sweeping tariffs may be creating significant macroeconomic and supply chain disruptions and challenges, as economists warn they could lead to “tariff-driven inflation” and cost American households an average of $2,400 per year, while new enforcement policies would fundamentally alter the risk calculus for global sourcing. This expansive transshipment rules directly impact nearshoring operations in Mexico and the Americas, as many rely on components and raw materials from Asia, particularly China; without a complete, ground-up redesign of supply chains to ensure all content is of regional origin, companies could face shortages on products traditionally assembled in Mexico and shipped to the United States.

What does this policy pivot mean for Latin America apart from Mexico?

The policy pivot casts Latin America as an expanding logistics platform for Americas trade, with countries like Dominican Republic and Panama upgrading ports, free-trade zones and cross-border networks to serve as redistribution centers for U.S. made goods. Freight and port experts note a surge in intra-American trade and logistics demand: in 2023 Mexico overtook China as the United States’ top trade partner, and 70% of executives expect greater South American trade over the next five years. Panama, with its Canal, world-class ports and massive Colon Free Zone, is increasingly seen as a regional distribution hub whose unrivaled logistics could make it a critical distribution node for components, printed circuit boards and final products across the Americas, while its location and infrastructure make it a natural gateway for U.S. exports. Similarly, the Dominican Republic’s Caucedo port and free-trade zone are promoted as a tax-efficient hub for Latin American manufacturing and distribution.

Technology and AI Transforming Supply Chains

Underlying this reorientation are digital technologies that make complex regional supply chains manageable and agile. Automation, data analytics and artificial intelligence are now essential. AI-driven forecasting and optimization help companies match supply with rapidly shifting demand across multiple countries. For instance, one report notes companies using AI for supply-chain planning have cut logistics costs by 15% and inventory levels by 35%, while boosting service levels by 65%. These gains come from AI’s ability to crunch vast historical and real-time data.

Strategic Implications: Challenges and Opportunities

This redefined nearshoring has big strategic and economic stakes: for the United States, bringing production home or to nearby allies bolsters economic security and jobs while reducing exposure to distant disruptions, and it aligns with U.S. national security goals (e.g. secure semiconductor supplies) and with climate and labor priorities (shorter supply lines cut emissions, which companies with ESG commitments prize).

For Latin American governments and firms, the window to benefit from shifting supply chains is open but time sensitive; a recent analysis warns the region must move quickly to cooperate, invest and upgrade if it wants to capture these opportunities. Upgrading ports, roads, energy systems and digital connectivity is critical if DR, Brazil, Colombia and others are to serve as reliable partners, while streamlined regulations and free-trade zones can sweeten the deal as U.S. firms tap CAFTA-DR, USMCA and other pacts to unify markets.

However, there are challenges to manage: rapidly expanding nearshore production and distribution can strain infrastructure, raise labor costs, and create bottlenecks (as seen in Mexican port congestion and trucking shortages). Policymakers in Washington and regional capitals must balance incentives with open trade principles, and experts caution the U.S. against a return to paternalism, noting policies should “protect U.S. and Latin American markets from foreign threats without alienating regional allies through perceived paternalism.”

Still, the benefits of nearshoring can be big: making products closer to the U.S. and Latin America helps companies react faster to customer needs, while shorter shipping routes save money and reduce pollution. Digital tools also work better when suppliers and factories are only a few time zones away, helping companies collaborate by sharing inventory plans so U.S. manufacturers and Latin American distributors stay in sync. Looking ahead, leaders need to make smart choices as U.S. policymakers support local industries through programs like CHIPS and the IRA while improving regional infrastructure such as ports, internet networks and cross-border transport.

Pilar Cerón

Pilar V. Cerón is the founding partner and managing director of Xtrategy Business & Investment Center in Colombia and Panama, director of Xtrategy US LLC, Miami. She has extensive experience in business development and investment promotion, corporate affairs, public policy and international affairs.

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