Narayan AmmachchiAccenture Interactive, a subsidiary of the management consultancy firm Accenture, and the world’s largest digital agency by revenue, has named former Wunderman executive Eduardo Bicudo as its chief in Latin America.
Bicudo, who boasts more than 25 years of experience in the digital technology industry, replaces Jose Goncalves and is tasked with driving Accenture’s digital expansion across Brazil and Latin America.
Bicudo can count on the support of Eco Moliterno, another prominent Brazilian known for creativity and skill. Moliterno is reportedly leading Accenture’s creative unit in Latin America.
Bicudo has a degree in social communications and marketing from Anhembi Morumbi University, and has previously worked with Ogilvy & Mather, Rapp Collins, StarMedia and One Stop.
Some of Bicudo’s European colleagues expressed their delight over his new appointment, mentioning that he commands a huge respect in the advertising industry.
With demand for digital transformation services growing at a steady pace, Accenture is placing huge bets on Interactive. Over the past two months alone, it has acquired two smaller rivals, Wire Stone and Clearhead, with the sole intention of propping up Accenture Interactive.
Accenture Interactive provides wide-ranging customer experience capabilities that connect marketing, technology, and brand. It reported US$4.4 billion in annual revenue for fiscal 2016, a staggering 50.9% increase compared to the previous year.
Accenture’s IT service unit in Latin America also bulked up last month when it purchased a Brazilian software firm Concrete Solutions, which has more than 400 employees and delivery centers in Rio de Janeiro, Sao Paulo, and Belo Horizonte.
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