Narayan AmmachchiAccenture Interactive has acquired Mexico City-based digital agency Insitum in an apparent bid to reinforce its digital subsidiary Fjord in Latin America.
An expert at combining design thinking methods with behavioral science, Insitum was founded in 2003 and has employed 200 designers and researchers. The agency runs design studios in Barcelona, Bogota, Buenos Aires, Chicago, Lima, and São Paulo.
“Insitum has an extensive track record helping large organizations implement user-centered innovation capabilities, envision new products and services, design more relevant experiences and understand human behavior and trends affecting organizations,” stated Accenture in a statement.
The Mexican company counts Bancolombia, BBVA, Cemex Grupo Bimbo, Roche and Uber among its clients.
“…Truly successful companies know how to incorporate design thinking in everything they do,” says Luis Arnal, CEO of Insitum.
The entire workforce of the Mexican firm, including its CEO Luis Arnal, will join Fjord upon close of the acquisition.
This is the second major acquisition for Accenture Interactive after it purchased Brazil-based marketing agencies AD.Dialeto and New Content. Other global acquisitions have added to Accenture Interactive’s footprint in the region, such as the recent addition of Spanish advertising agency, Shackleton, which brought a presence in Chile.
“By adding the Insitum team to the family, we will continue to grow our mission in Latin America by putting design at the heart of innovation,” said Baiju Shah, chief strategy officer, Accenture Interactive and global co-lead, Fjord.
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