Brazil’s Vtex Expands in US With the Acquisition of UniteU

Brazilian e-commerce technology vendor Vtex has agreed to acquire its American rival UniteU in a strategic deal aimed at making its cloud-based platform more smart and robust.

The acquisition, analysts say, will bring more than 100 prospective clients into its fold, in addition to widening footprints to Canada.

Vtex will soon integrate UniteU’s technologies into its cloud-based commerce platform, which enables shopkeepers and online retailers to unify different data related to their operations and gain a closer look at key areas of their business, from procurement to storage and shipments to sales.

“With this purchase, we are getting the best of both companies: an innovative headless commerce platform powered by a serverless front-end environment, which is now combined with a powerful unified commerce data hub,” said Alex Soncini, Vtex North America GM.

In addition, UniteU comes with dozens of out-of-the-box integrations. Among these are Retail Pro, Microsoft Dynamics NAV, AX, Netsuite, Lightspeed, in addition to marketplaces like Amazon and eBay.

With operations in over 28 countries, Vtex’ clients include the likes of Sony, Walmart, Whirlpool, L’Óreal, Pandora, and Avon. More than 2,400 online retailers are using its platform.

As part of the deal, UniteU will be fully folded into Vtex, and the American firm’s CEO Soumen Das will join the Brazilian company as vice president.

“Combining the strengths of both companies ensures a more powerful presence that can serve digital commerce needs directly and optimally,” Das added.