Nearshore Americas

Ci&T’s Sprite City iPad App Scores Praise from Mobile Industry Group

King of Prussia, PA — Ci&T, a technology outsourcing and software product engineering company, today announced that its Sprite City application for the Apple iPad was named “Mobile of the Day” for Thursday, Feb. 17, 2011, by the Favorite Website Award (FWA) group. Created to showcase innovative mobile content, this award further validates Ci&T’s commitment to developing pioneering mobile applications that also serve as vital marketing, relationship-building and communication tools for its global clients, Ci&T said.

Developed for Coca-Cola Brazil, Sprite City is a free game available exclusively for the iPad that promotes the popular soft drink to users of the Apple device. Showcasing a sleek, modern design, the game challenges users to deliver Sprite to multiple locations within a city, including bars, skating rinks and concert halls, that are quickly consuming the soft drink. Users earn points by successfully delivering Sprite to meet the city’s continuously increasing demand.

As opportunities for marketing on mobile devices and apps explode, Ci&T’s culture of innovation has helped established the company as a pioneer in the development of mobile websites and applications that fully and creatively harness the versatile capabilities available on the most widely-used platforms on the market. From creative design to back-end customization and development, Ci&T provides comprehensive service offerings in mobility, delivered using a robust and proven development process grounded in Agile methodologies and Lean principles.

“To be recognized by the FWA validates that our endeavors in the area of mobile development services have not gone unnoticed by the industry,” said Paulo Roberto Camara, senior technology manager for mobile services, Ci&T. “As mobile devices and applications continue to transform the way we consume content, we will dedicate our efforts to staying ahead of the curve and creating applications that truly differentiate our clients within their distinct markets.”

The FWA is an industry-recognized program showcasing projects that combine cutting-edge technology with inspirational ideas that lead the way for future generations.

Ci&T delivers consulting, application outsourcing and digital marketing services in a unique way. Its “best-of-all-worlds” model combines the efficiency of offshore development with the convenience of a Western Hemisphere partner. Development centers in Brazil put creative marketing and technology expertise in near-local time zones, saving clients time and money and helping them to gain competitive advantages with a proven, real-time development partner. Ci&T specializes in customized application development, business intelligence, SAP consulting, digital marketing and Web 2.0 applications. Its clients include a diverse array of large and global Fortune 500 customers in the United States, Brazil and Europe.

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Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.

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