Nearshore Americas

Three New Directors Join Nearshore Americas to Power Audience Engagement and Research

The management team at Next Coast Media (owner of Nearshore Americas) is excited to announce the appointment of three new directors, who will drive new service and expansion strategies for Nearshore Americas and sister properties.  The three high-caliber professionals – Carolina Ardila, Luke Bujarski and Laura Ortiz – will help power the NSAM brand to higher headshots3levels, with their collective expertise in research and analytics, social media and digital engagement and Latin America-focused sales leadership.

“Each of these individuals have truly unique gifts that are going to be deeply valuable to our brands as we grow into our fourth year of operation,” said Kirk Laughlin, Founder and Managing Director of Next Coast Media. “We are purposely investing within Latin America to get closer to our clients, while also doubling-down on our core commitment to reach deeper into the minds of the U.S. buy-side decision maker by deploying new digital engagement strategies.”

Nearshore Americas was launched in September, 2009 and has become the virtual home and voice for the $15 billion Latin America IT, BPO and services community. It was the first of several properties launched since that time by Next Coast Media, which include Nearshore Nexus, BPO Outcomes and Global Delivery Report.

Joining the team this month in their new capacities are:

Carolina Ardila: Based in Medellin, Colombia, Carolina will take on the role of ‘Director, Latin American Markets.” In this role, Carolina will be heading an ambitious, region-wide project that will again break new ground for the NSAM brand. In addition, Carolina will be the point sales person for newly-developing clients seeking to establish business in the U.S. Carolina is a former investment advisor with ACIMedellin, the city investment promotion group based in Medellin. She is also a successful entrepreneur and part-time lecturer at EAFIT University in Medellin. She can be reached at:

Luke Bujarski:  One of the best known members of the Nearshore Americas team over the past 18 months (given his frequent speaking appearances across the region and his mastery of nearly four languages), Luke has established himself as one of the most knowledgeable research experts on Latin America IT/BPO during his tenure with NSAM. As new ‘Research Director, Next Coast Media,” Luke will drive quality and execution on the brand’s expanding scope of  specialized research programs. In addition, Luke will oversee several key account relationships in the region. Luke, who is based in New York City and Chicago, can be reached at:

Laura Ortiz:  Laura joins our team as “Director of Marketing and Engagement for Next Coast Media”.  She will manage digital marketing delivery and engagement for Next Coast Media clients and is also responsible for driving audience acquisition and social media performance. Laura, who is based in Santo Domingo, is also an entrepreneur – having previously founded a social media boutique agency.

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A technologist at heart, her domain expertise extends into the following areas: social media management, digital engagement strategies, virtual community creation, search engine optimization and online reputation management. In her role at Next Coast Media, Laura will regularly consult with clients in ensuring marketing objectives are met through the tools and solutions provided by Next Coast Media’s online and in-person brands. Laura is a graduate from the Rochester Institute of Technology, where she pursued a MS in Innovation Technology Management and Project Management. She can be reached at:

We encourage you at any time to touch base with Carolina, Luke or Laura and become more acquainted with the Nearshore Americas mission!

Kirk Laughlin

Kirk Laughlin is an award-winning editor and subject expert in information technology and offshore BPO/ contact center strategies.