Indian outsourcing firm Hinduja Global Solutions has acquired a controlling stake in U.S.-based software vendor Colibrium Partners, apparently aiming to bolster its BPO services to North American healthcare companies.
Atlanta, Georgia-based Colibrium is a sales automation and CRM solutions provider to the health insurance sector. Its cloud-based platform is said to be one of the most sought-after pieces of software for insurance companies looking to automate their service.
Hinduja said that Colibrium drew US$12.6 million in revenue last year, but did not disclose how much it paid for the 89% stake.
Colibrium’s founders will retain 10.1% stake in the company, while Hinduja has also purchased a stake in Colibrium’s subsidiary, Colibrium Direct LLC, which offers telesales support for health plans.
Healthcare is the biggest vertical for Hinduja, accounting for 28% of its revenue. The Mumbai-based outsourcer has accelerated its efforts to win more BPO contracts in the U.S. after President Obama’s healthcare laws made it easier for more Americans to buy insurance.
“With more than 30 clients, a technology platform and several hundred licensed health insurance agents, this investment in the health insurance market represents a competitive advantage for HGS,” said Hinduja CEO Partha DeSarkar.
“Colibrium brings sales and marketing capabilities and depth to provide health insurance companies comprehensive people, process and technology solutions to improve member acquisition and retention results,” added Ramesh Gopalan, executive vice president of HGS Healthcare Services.
This is Hinduja’s second major acquisition in the United States. In 2012, the company acquired healthcare revenue cycle outsourcing business EBOS from Deloitte Consulting.
Hinduja is also expanding its operations in Latin America. The BPO provider currently operates two call centers in Colombia and one in Jamaica, while in a recent interview with Nearshore Americas, the outsourcer disclosed its plans to expand into Mexico.