Rackspace Expands into Latin America with Mexico City Office

Global cloud hosting firm Rackspace has expanded into Latin American with the launch of an office in Mexico City. The San Antonio, Texas-based firm says its arrival in Mexico is its first step toward expanding its reach in the region.

Until now, the company’s American office has cared for its customers in Latin America. According to reports, about 100 of its employees in the United States are dedicated to its operations in Latin America.

Exploring the Latin American market is evidently the firm’s priority as over the past few years it has built Spanish and Portuguese versions of its website and hired dozens of sales executives with proficiency in these languages.

“Our customers count on personal service and support at all times and in their language — Spanish and Portuguese. Not a recorder or technical random who attends your call, but someone who knows your business and specific needs,” said Jairo Romero, vice president of Rackspace.

In a press release, the company claimed that it has many clients in Brazil, Colombia, Argentina and Chile. Rackspace’s offerings include managed cloud services, e-commerce and Big Data and storage solutions.

Last year, market analyst firm IDC forecast a more than 50% increase in spending on cloud solutions in Latin America. Rackspace points to this report and hopes to tap into new opportunities in the region.

Rackspace has recently struck a deal with VMware to roll out a hosted cloud service, which lets customers free up their in-house staff from the maintenance and monitoring of IT infrastructure.