Narayan AmmachchiMonth’s after being delisted from Wall Street and going private, TDCX (a Singapore-based BPO operator) is gambling on data quality as the focus of its services portfolio.
Recent partnerships, announcements and comments made by TDCX have been focused on showcasing its data-related services.
In late June, TDCX announced a partnership with data labeling company SUPA. In its press release, the company underscored that this new partnership aimed to “help companies overcome one of the biggest challenges in their AI journey: labeling raw data.”
Just a couple weeks later, TDCX’s Senior Director for AI spoke to the press about how to solve issues with visual data by using proper labeling. In early September, the company published an article in its site on how to properly implement AI in CX operations.
TDCX was one of several BPO operators hammered in the stock market due to AI-related FOBO. Frequent reports of whole CX operations being replaced by generative AI-powered bots scared investors away from traditional call center and BPO operations.
All the sound and fury in Wall Street forced TDCX to delist and go private. In March of 2024, the company announced a merger and privatization deal with Transformative Investments PTE, a group owned by TDCX’s Founder and CEO, Laurent Junique. The transaction was valued at US$1.037 billion and completed by June 18.
Like several other BPO operators, TDCX has been offering AI-powered solutions for years. Just a month after announcing its privatization deal, Chief Operating Officer Angie Tay told the press that the company would allocate resources to improve its AI game.
“Looking ahead, we will allocate more resources toward talent development and help our clients harness cutting-edge technologies like AI,” Ms. Tay stated in an interview with the Taiwanese press.
Founded in 1995, TDCX provides a diverse array of services, including multilingual customer support, sales, digital advertising and content moderation. Its client roster grew significantly in 2022, with over 40 new deals. In 2023, TDCX reported net profits of US$114 million, with revenue reaching US$653.2 million.
TDCX’s clients include fintech and gaming startups, as well as major companies in the travel and hospitality industries.
The BPO operates 30 delivery centers worldwide, employing a workforce of 17,000. In Latin America, its offices are in Brazil and Colombia.
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