Telus International Acquires WillowTree; Makes Inroads Into Brazil and Portugal

Canadian IT/BPO firm Telus International acquired US digital consultancy WillowTree for US$1.2 billion, extending its footprints to Brazil and Portugal.

Virginia-based WillowTree employs more than 1,000 professionals across 13 digital studios on both sides of the Atlantic, including Spain, Poland and Romania.

Its clients include the likes of Fox, CBC, PepsiCo, Anheuser-Busch InBev (AB InBev), Synchrony, Manulife and Marriott.

According to Telus International, the digital agency earned US$140 million in revenue in 2021.

Big news! We’re excited to share that @TELUSint International has announced an agreement to acquire WillowTree. Together, we look forward to enhancing the end-to-end digital experiences of our customers around the world. Read more about today’s news: https://t.co/tlN5L9oxJf

— WillowTree® (@willowtreeapps) October 27, 2022

The Canadian firm said the acquisition brings both talent and diversity to its portfolio in addition to augmenting its digital consulting and software development capabilities.

Founded in 2008, WillowTree makes most of its money by helping companies design digital products.

Telus Internationals senior executives told Canadian media that they would not fire a single WillowTree employee and that they would add more workers in the days to come.

With more than 70,000 employees and operations in 28 countries, Telus is one of Canada’s largest IT services providers.

“By combining the capabilities of these companies, we expect to be uniquely positioned to deliver frictionless, end-to-end user experiences, deploying a unified solution designed to allow our clients’ customers and employees to hop seamlessly among apps or websites, AI voice and bot engagement, and human voice or omnichannel support,” stated Tobias Dengel, CEO of WillowTree.