Nearshore Americas
WNS OptiBuy

WNS Buys Smart Cube and OptiBuy, Cementing European Operations

Indian BPO firm WNS Global acquired British data analytics vendor Smart Cube and Polish procurement solutions provider OptiBuy, expanding its footprint to more than six countries in Europe.

The acquired firms would “add US$11 million to our revenue” in fiscal 2023, stated the Mumbai-based company, adding that it spent more than US$150 million on both acquisitions.

London-based Smart Cube, which employs more than 800 data analysts, describes itself as an expert in the use of AI in procurement services.

Smart Cube, founded in 2003, provides services in four key areas: digital and analytics, procurement and supply chain, commercial sales and marketing, and strategy and investment research.

Although Smart Cube is headquartered in the UK, the vast majority of its employees work from the company’s other offices in Noida (India), Timisoara (Romania), Switzerland and Chicago (USA).

Based in Warsaw, Poland, OptiBuy helps customers leverage the capabilities of third-party procurement and supply chain platforms such as Jaggaer and Ivalua.

WNS, which runs 60 delivery centers across the world, including Costa Rica, said OptiBuy’s solution complements its own supply chain operations technology solutions such as Coupa and Ariba.

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OptiBuy has only 90 employees and most of its customers are located in the Middle East and Africa.

WNS CEO Keshav Murugesh said that Smart Cube and OptiBuy will strengthen the company’s previous acquisitions of Triange (analytics) and Denali (procurement).

Narayan Ammachchi

News Editor for Nearshore Americas, Narayan Ammachchi is a career journalist with a decade of experience in politics and international business. He works out of his base in the Indian Silicon City of Bangalore.

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