Narayan AmmachchiOver 3,000 business leaders from around the world are gathering in Cali, Colombia, as the country ramps up efforts to globalize its local industries through strategic alliances.
The two-day, macro-business roundtable unifies Colombia’s export, tourism and foreign investment agendas under one platform for the first time.
Organizers have identified 60 investment-ready opportunities, focusing on sustainable sectors such as clean energy, agribusiness, manufacturing and business services.
The forum aligns with Colombia’s broader goal of attracting $13 billion in foreign direct investment in non-extractive sectors during the current presidential term — a cornerstone of its economic diversification plan.
Analysts say the event serves as a bridge between regional businesses and global markets through targeted one-on-one meetings.
Held at the Valle del Pacífico Events Center, the forum features 1,455 Colombian firms and 609 international companies from 49 countries. Participants include buyers from emerging markets like Finland, Croatia and the Bahamas.
Cali’s selection as host city highlights the Pacific region’s growing role in global trade. Valle del Cauca already exports to more than 130 destinations and hosts over 200 foreign companies.
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