Argentinia IT Association Opens New Offices to Push New Promotions Agenda

By Narayan Ammachchi

Cessi – the privately supported IT association promoting Argentina firms – has launched four offices across America in a bid to bring greater attention to the Argentina software and IT services sector.

The new offices are in Austin, United States, São Paulo, Brazil, Bogotá, Colombia and Mexico City, Mexico. The IT lobby group is selecting employees for its new offices and drawing up operating plans.

Cessi will use these offices to offer member companies operational support and technical advice, which they may need for promoting their products and services abroad.

The lobby group is also expected to publish reports about the supply and demand for Argentinean IT services in the global marketplace. Over the coming years, Cessi will also set up similar offices elsewhere in the region, particularly in the United States.

Organizing IT fairs in foreign countries and launching trade missions are some of the interesting programs on its agenda. Argentina’s IT export revenue is expected to increase 11 percent in 2013, and the lobby group says the future is brighter still for its member companies.

The country’s software industry registered more than 10 percent growth in 2012 and generated more than US$900 million in export revenue.

The Association is also hiring lawyers, PR executives and tax analysts to assist the Argentinean IT companies looking for expansion or contracts in North America.